dean jackson

Lead magnets…..different medium….different possibilities

campaign, digital, lead generation, Marketing, Sales

Marketing is applied psychology. So you need to figure out the strengths of each medium and blend it with human psychology to help you get leads.

In my earlier posts I have written about different physical and electronic media for generating leads. Today we will limit to seeing how you can utilize electronic media.

One of the key things about Google (including YouTube) paid search and to some extent Facebook paid search is the fact that if you can master them, you can can have the equivalent of thousands of sales people working for you, whenever someone is searching for something similar to what you offer.

So while you might show up because of the PPC, how do you ensure that people click on your advertisement first and then leave their email id, so that you can keep marketing to them in the future.

This is where the challenge starts. With PPC, if you have some smart people, you can get your advertisement to show up at a reasonable cost. But there’s no point if they come to your site and leave without giving you their email address. Then your advertisement has been wasted.

One simple way which I have tested after listening to Joe Polish and Dean Jackson on thir Ilovemarketing.com podcast is offering relevant reports. Why this works is that human beings are gatherers/ collectors. So when you are offering something which the person can collect right now and consume whenever they want, they tend to give their email ids.

Right now I have seen that offering this lead magnet using this psychology has worked on getting about 10 email ids a week. I am now working on seeing how to scale it up to see if I can take it to a about a hundred a week….Will keep you posted.

I would suggest mean time if you’ll can also try and give me feedback, in the comments section below, on your success or failure with this.

Till next time then.

Carpe Diem!!!

The ability of your brain to give you the niggling feeling

Fear, Focus, Human Brain, Thinking, Worry

I am writing after a long time related to the brain functioning. This comes from he fact that I get to hear a lot of times and I am also a culprit sometimes, that I end up saying – “I did not have the time”. Or even if you don’t say it in the open, you are overwhelmed and always under pressure because you have so many things on your plate.

A lot of this whole situation arises because we are being reactive to our circumstances. Whether its the email which comes in – complaining about a problem or a phone call giving us a new requirement or even just a person interrupting us, asking if we have a minute. Suddenly you get pulled one after another into tasks that were not planned for the day. I have had the habit of keeping a To-Do list for many years, but by reacting to all these interruptions, the To-Dos only kept growing longer.

Now to top that when I try to switch off my phone or switch off my email, I have this constant fear, a niggling feeling, that there’s a disaster waiting to happen on the other side . Now my brain is designed to ensure my survival, so it will always keep warning me about impending danger. So what happens, its even more difficult to concentrate on a task. This happens because of the Zeigarnik effect and the lizard brain which still resides inside us.

One thing which I learnt from Dean Jackson is to do a brain dump for a concentrated 50 minutes, from time to time. I have mentioned this earlier also – please watch his YouTube video on the Fifty minute focus finder. Its an amazing detailing on how you can become more productive. I keep going back to that video from time to time and each time I watch it, I learn something new to make me less reactive.

This brain dump does help the brain become a little more restive, because it realises that I have put out the things on paper so I will execute on it. Its a very relieving exercise. But you need to do it without any kind of distraction.

Till next time then.

Carpe Diem!!!

Simple steps to Creating continuous content for the B2B market

content, education, Marketing, messaging

One big question that I hear a lot of times, how do I create a regular messaging / content calendar; I don’t have enough content.

So this will be a very short post with a simple set of tactics to cover roughly half the year. If you don’t come across anything else during those 6 months which can be created into content, within the 6 months, then you can recycle this. Or I will give some other ideas also….read on.

I learnt this technique from Dean Jackson while taking one of his courses and listening to his podcast on ilovemarketing.com.

The assumption over here is that you know your market well, since you’re focusing on a Single Target Market at a time.

If you know your market well then you will know the typical questions that go on in the mind of the customer, their apprehensions and their aspirations. List down 20 of these questions. Make a response about what’s the best way to handle those questions as they relate to your offerings. Send out out one of these every week. You would then have a calendar decided for 20 weeks.

Then create 6 posts, where you analyse the 20 questions, customer feedbacks, comments etc. This way you would have created a calendar for the complete 6 months.

If after 6 months you don’t have content, then as I said earlier, you can recycle the same content or you could ask your some of your customers about what are the pet peeves that they have with your industry. If you have 10-12 customers and each of them has at least 2 unique issues with your industry , you have created roughly another 24-26 weeks of content, by taking their point of view and also giving suggestions to improve.

Your customers can give you all pointers to the content you will need , if you ask.

Till next time then.

Carpe Diem!!!

Ability versus capability

language, Learning

I have this fascination for the nuances between words in the English language and whenever I come across something which I find interesting, I end up sharing with you’ll. Earlier I have shared the differences between being relentless and being persistent and others.

I have generally ended up using ability and capability interchangeably. The general meaning of both the terms is actually similar, so I wasn’t making an error in my usage.

Ability is generally defined as the possession of or the skill of doing something. If you look for the synonyms of ability you will find the word capability listed.

When I delved a little deeper in the formation of the word capability, I realised its the intersection of capacity and ability. So from what I could make out, in terms of the human performance – ability is about having the skill, but if I don’t have the capacity to do it then its not a capability.

So I may have the skill to play hockey – which means I have the ability. Can I play in a competition – may be not because I don’t have the stamina / capacity to last a competitive match – that’s not having the capability. Its a very nuanced difference, but it exists.

How did I come across this issue, which took me down this rabbit hole. Well I was listening to a podcast on morecheeselesswhiskers.com and Dean Jackson used the term ability to define a musician having the instruments and the skill to play and capability as something where she can also make music. So you may have the skill to play an instrument but not be able to create music on your own using the instrument.

Its a very fine line, but if you follow the English language then this could be of interest to you.

Till next time then.

Carpe Diem!!!