Marketing is applied psychology. So you need to figure out the strengths of each medium and blend it with human psychology to help you get leads.
In my earlier posts I have written about different physical and electronic media for generating leads. Today we will limit to seeing how you can utilize electronic media.
One of the key things about Google (including YouTube) paid search and to some extent Facebook paid search is the fact that if you can master them, you can can have the equivalent of thousands of sales people working for you, whenever someone is searching for something similar to what you offer.
So while you might show up because of the PPC, how do you ensure that people click on your advertisement first and then leave their email id, so that you can keep marketing to them in the future.
This is where the challenge starts. With PPC, if you have some smart people, you can get your advertisement to show up at a reasonable cost. But there’s no point if they come to your site and leave without giving you their email address. Then your advertisement has been wasted.
One simple way which I have tested after listening to Joe Polish and Dean Jackson on thir Ilovemarketing.com podcast is offering relevant reports. Why this works is that human beings are gatherers/ collectors. So when you are offering something which the person can collect right now and consume whenever they want, they tend to give their email ids.
Right now I have seen that offering this lead magnet using this psychology has worked on getting about 10 email ids a week. I am now working on seeing how to scale it up to see if I can take it to a about a hundred a week….Will keep you posted.
I would suggest mean time if you’ll can also try and give me feedback, in the comments section below, on your success or failure with this.
Till next time then.