The Zeigarnik effect – it messes up achieving goals

Breathing, Goals, Human Brain, Worry

I have written multiple posts earlier also, on the Zeigarnik effect. There’s a lot of research on the internet with various people citing the validity as well as the invalidity of this. I will not go into the technical aspects of its validity or otherwise. I will take it as given.

That being said, what happens with this effect broadly is that, your brain keeps alerting you of the tasks that have not been closed. Which means that anything which the brain things is important, or which you inform the brain as in being important , it will keep reminding you.

My mother used to say, “if you want to get up early at a specific time, inform the pillow before you go to sleep and it will wake you up”. For most parts, this was true, and I would get up early in the morning until and unless I was extremely exhausted.

Now that I know why this happens, I don’t tell my pillow, I just think when I have to get up the next day and almost without an alarm clock I get up at the right time . Now this is the positive side of the Zeigarnik effect. In a lot of restaurants you will see some of the experienced servers just take the order without writing down and still deliver the right dish to the right person. This is another positive use of this effect.

On the other hand, this same effect , makes me feel guilty when a task is not finished. It keeps reminding me about it, because of which I am not able to concentrate on the task which I am presently doing. A lot of times, I take a day-off to close some specific items. But at the back of mind there’s some task which has not been closed and my brain keeps sending signals about what could go wrong if I don’t finish the task. After all the brain is designed to protect me, first and therefore creates all the “doomsday” scenarios and the Zeigarnik effect has a major role in it.

That is also one of the reasons why psychologists say that when you take a vacation, it should be for a minimum of 14 days, because the brain takes about 5-7 days to realise that it can wind down. That’s also one of the reasons why you come back relaxed after a vacation. Since the brain does not have to be on alert anymore with your daily tasks, it lets you explore things and those experiences stay with you.

But coming back on everyday tasks, till you close the unfinished tasks, the brain will keep hounding you. One way is to complete a task before moving to the next. But this is easier said than done, especially if you work in an organisation and there’s a dependency on others completing their role before you can again get involved with it.

Now that is something I have not been able to solve and due to that, I keep getting anxious from time to time about unfinished tasks and deadlines. One of the things that I do every once in a while is sit down for about 50 minutes and just list out all the things going on in my brain and dump them on paper. Once there you can then strike them out as you keep closing them.

The biggest advantage of this method is that your brain gets slightly pacified that you acknowledge that there’s unfinished tasks that need to be addressed.

Some people say, with meditation, the brain can be calmed down. I have not tried meditation in its truest sense though with some of the breathing exercises that I do, I have some semblance of order. With the order comes the ability to achieve a higher number of tasks, which in are directed towards your goals can help you achieve a lot in life.

For me the Zeignernik effect has created a lot of havoc, where I have lost track of my goals because my brain was constantly creating fear in my mind of the unfinished tasks.

Let me know your views in the comments below so I know if there are others like me and how you have solved this challenge.

Till next time then.

Carpe Diem!!!

In marketing “failing” is TESTING

Fear, Human Brain, Marketing, Testing

A lot of people in life go about scared of failing. There could be a lot of professions where failing is considered to be a “sin”. In marketing on the other hand if you don’t try different things you won’t know what will work.

You can’t try out different things without failing. If you don’t fail, you can’t succeed in marketing. That’s why in marketing they prefer to use the word testing.

In marketing you have to test everything – from your market, to your message, to your medium.

I have written a lot of posts on the concept of testing in marketing. So why this addition post. Today I was watching a video of Brene Brown on Netflix. I watch this video from time to time.. The video is all about how shame is the primary reason people don’t succeed. Each time I watch, this video, one thing that stands out is that it is the shame of failing that creates the fear in our mind for trying anything.

While I also fall prey to not trying because of fear, I have seen sometimes ,that the thing that I am resisting , is actually what can solve a lot of my problems. But because my brain wants to protect me from the shame, just in case I don’t succeed, it creates this fear inside me.

In early days of human evolution it was the physical fear of getting killed that caused our brains to resist trying something new. But now those kind of things are very few. Its more about ” what people will say” that causes us to not try anything.

While in your life you may decide to take chances or not is your choice. But if you want to succeed in marketing, you will need to test all the time. A lot of the tests will not work, but you learn from them and move forward.

Till next time then.

Carpe Diem!!!

Thinking time

Fear, Human Brain, possibility thinking, Thinking, Worry

Inspite of having so many productivity tools, we are so busy these days that we are not able to take out time to think.

Over the years, I have been sharing how I have tried to regain some of my life by eliminating apps from my mobile phone and tablet, so that they don’t interrupt me. That has definitely helped me regain at least about an hour, but given the amount of travel we have to do, its still a small piece.

Even on weekends, we have chores to run and family and friends to meet and interact with, which eats up time. Now we need to do all these things, because they help us get away from being caught up in our mental rut.

If you can somehow plan out your week, month, year in advance to cover 60% of what you want to achieve and leave 40% slack for unexpected situations, then you can genuinely achieve a lot. But if you have not got time to think, then you can’t plan.

So figure out ways to carve out at least 50 min in a week, in one stretch, when you will plan of the next set of activities. Once you do that, you get a lot of clarity on the next steps you have to take. To give an example, I have been thinking on ways of how I can increase my passive income. However it was always something to do. Today morning I took out about 40 minutes of time to just think of ways, because this was causing me a lot of insecurity. Finally I figured out an action plan, which I will need to put in place from tomorrow.

Now that it’s moved from your brain to the paper for execution, the brain is relieved that it no longer has to bother about protecting me and therefore my fear and insecurity has fallen. Tomorrow onwards, I will just need to ensure that I ticking off the points that we have identified.

Once the brain knows you have an action plan, it stops showing resistance and throwing up all the disaster scenarios.

Take time out for just thinking – put on some soothing music and let your brain dump out all the points it has and then figure out an action plan. This will also showcase possibilities that don’t come up when you are in the transaction mode.

Till next time then.

Carpe Diem!!!

Hard-work + Taking Chances = Success

ego, Fear, Human Brain, losing, Worry

I was watching a video on Netflix, The Call to Courage by author & researcher Brene Brown today afternoon. Its about 80 minutes long, but she keeps you engaged all through the eighty minutes. Her talk is about vulnerability, shame etc. and all its various connotations. I had read a lot about her books, when reading other authors, but never quite got to the stage a actually reading one of her books. Today while doing some research on her, I actually found this video on Netflix, so I decided to spend time watching it. it was time well spent. I would highly recommend watching it. I have downloaded it so that I can watch it a couple of times more.

While there are a lot of Aha moments in the video, one which kinda stuck with me is a statement she made – Success is all bout doing the hardworking and taking chances. You could fail, but its about getting down into the actual field and playing and then figuring out how to win. You can keep sitting in the stands and comment about how things should be, but its all about playing which decides if you have the chops to win.

You cannot lose any game that you don’t play. A lot of us, including me a lot many times, take the easy way out because our brain does not want us to lose. Its hardwired to protect us at all costs. So even failing in front of others is a major set back to our brain. I have written about this in multiple posts over the years. But she put a different perspective and therefore I am recommending, watching the video. It will be time well spent.

Most of the times its our brain, which is the actual culprit – because it doesn’t want us to take chances. When I was watching the video I could recollect so many situations, where I din’t take a chance and maybe things would have turned out to be different. But then that’s history….

Till next next time then…take your chances…don’t have regrets in your life.

Carpe Diem!!!