I write quite often about leverage, using the 80/20 principle or its other fractal dimensions 64/4 etc. I am regularly trying to figure out more points of leverage so that I can become more effective and see how it plays out even in my practice of marketing.
I consume a lot of content through podcasts and I subscribe to a considerable number of them. Today while seeing my pattern of consumption of content from these podcasts, I realized that I predominantly end up with only 3-4 of them and within those also the primary ones are the Ilovemarketing.com podcast with Dean Jackson and Joe Polish and the Morecheeselesswhiskers.com podcast with Dean Jackson.
This is the true fractal nature of 80/20 where just these two podcasts are utilized by me for a major portion of my listening even though I subscribe to 15 or 16 of them.
If I look at at my consumption of digital entertainment platforms – Netflix, Amazon Prime, Disney etc. I have a subscription for maybe 10-12 of these platforms but I end up primarily on just Netflix or Prime.
Again concentration on consuming through a few platforms for a majority of the portion of my time.
The internet has created a level playing field in a lot of areas and the “long tail” impact exists where even small players get a chance to play.
On the other hand from a marketer’s perspective for you to be able to dominate a market therefore you have to be able to choose a very fine niche so that, for that category you can become the top player so that by default people have to use you.
There’s massive leverage in choosing a very small niche and then moving into other adjacent categories. As a product manager if you operate in the digital consumption category, you should be leveraging on this instead of trying to be everything to everyone.
Till next time then
I have already shared how I have tried to get back time by eliminating a majority of the alerts on both my phone and tab. After the initial anxiety, I have now got used to the fact that there won’t be any prompts. I go and check my messages once in 2-3 hours. Rest I don’t even bother. This has not only simplified my life to a certain extent, it has also meant that I can focus better with less disturbances
The next thing I have started doing on my phone is removing the Apps altogether. As a background, I used to get excited whenever I heard of a new “app” that I didn’t know about and download it. The Android play store has such a huge number of “apps” just focussed on productivity related stuff. Since I am always looking at methods to improve my productivity, I would keep downloading them.
Now two challenges- one they would fill up my memory. But more than that I was ending up working for the “apps” rather than the “app” making me more productive. So after the initial two or there days of usage, they would lie unused.
Using the 80/20 rule – I sorted all the “apps” that I haven’t used in 30 days and slowly eliminated them. Even now there are quite a few “apps” leftover and I am a little scared of removing them because some of them have a direct linkage to the keyboard and voice commands I use.
My ideal situation I think will be when all these “apps” can reside on one screen so that I don’t have to keep sliding the screens to find the application.
I have started having this realisation more and more that days are lost in seconds, not in hours. Most of us are conscious of the hours that we are using for doing a job or how many hours of overflow took place. But it’s in the seconds that we lose our day. A few seconds lost in trying to find this “app” and a few seconds lost there, slowly you end up losing many many minutes through the day, which aggregate into a lot of hours.
So try to simplify your life and get more clarity as well.
Till next time then.
I have over multiple posts written about how the Zeigarnik effect helps us. While there might be detractors to this theory, I know something like this exists because my brain keeps me alert on things that I need to get done.
While my brain does not remember all the things that I need to get done at a time, it does ensure that it keeps sending me the alerts if I am missing something.
On the other hand this effect actually keeps prompting you with feelings, for all the unfinished tasks, and eats up a lot of energy.The feeling of overwhelm also could be sourced to this phenomenon in my belief (no scientific proof of this).
You may have also had an experience like this. Whenever I go on a vacation or even for a two day break, for the first day or so, I am always having a feeling that there was unfinished business. I keep trying to rack my brain to find the source of the feeling, it dodges me, but the nagging continues. This nagging feeling makes me more irritable also.
This could also happen because the mind is pre-occupied with a lot of things. If you have a clear mind then, maybe you will get a signal on the exact item that the brain is pointing you towards.
II have found that a better way to handle the situation is to use the focus finder method of isolating yourself for 50 minutes ,which Dean Jackson has (You can search the video on YouTube) and dump down everything going on in your mind, on to a piece of paper. (This method is so good that after I do the brain dump, my mind gets so relaxed that I start feeling sleepy) This way the issues of nagging feelings can be reduced considerably. One day before you go out, just ensure you have ticked-off all the items on the list and you can have a decent break.
Till next time then.
In Hindu mythology, the king of the Gods, is a God named Indra. In his court he had some very beautiful ladies with magical powers. Generally the Apsaras were involved in entertaining Lord Indra.
Lord Indra is not part of the Supreme trio of Hinduism- Brahma, Vishnu and Shiv.
Lord Indra is depicted to be a God who is very insecure. So he is always worried if the demons will dethrone him. He also gets very insecure if any Rishi goes deep into meditation / trance and is able to get more powers than him.
So whenever he used to find any Rishi on the verge of becoming more powerful than him, he would send one of his Apsaras to perform their magic and somehow break the trance / focus of the Rishis. Once the focus is broken they will have to restart the process of acquiring the knowledge for which they had gone to meditate.
On the other hand the Apsara was given the target to some how seduce the Rishi and keep him from going to seek the knowledge which would make him more powerful compared to Indra.
When I was listening to one of the stories of the Apsaras yesterday, I realized that in today’s world, the alerts on our cellphone do exactly the same job. They seduce us and divert our attention and break my focus. Once my focus is broken, it takes me another 40 odd minutes to get back to focus and that too if there’s no other distractions.
Further these Apps try to keep me engaged as long as possible with some or the other offer or information. The longer I am involved with the App, the longer I am kept away from doing my work which can help me achieve my goals and become more powerful.
So since time immemorial distractions have been created to keep people from achieving the enormous potential they have. Today its technology that’s doing it.
Till next time then….let’s go for dreams.