In marketing “failing” is TESTING

Fear, Human Brain, Marketing, Testing

A lot of people in life go about scared of failing. There could be a lot of professions where failing is considered to be a “sin”. In marketing on the other hand if you don’t try different things you won’t know what will work.

You can’t try out different things without failing. If you don’t fail, you can’t succeed in marketing. That’s why in marketing they prefer to use the word testing.

In marketing you have to test everything – from your market, to your message, to your medium.

I have written a lot of posts on the concept of testing in marketing. So why this addition post. Today I was watching a video of Brene Brown on Netflix. I watch this video from time to time.. The video is all about how shame is the primary reason people don’t succeed. Each time I watch, this video, one thing that stands out is that it is the shame of failing that creates the fear in our mind for trying anything.

While I also fall prey to not trying because of fear, I have seen sometimes ,that the thing that I am resisting , is actually what can solve a lot of my problems. But because my brain wants to protect me from the shame, just in case I don’t succeed, it creates this fear inside me.

In early days of human evolution it was the physical fear of getting killed that caused our brains to resist trying something new. But now those kind of things are very few. Its more about ” what people will say” that causes us to not try anything.

While in your life you may decide to take chances or not is your choice. But if you want to succeed in marketing, you will need to test all the time. A lot of the tests will not work, but you learn from them and move forward.

Till next time then.

Carpe Diem!!!

Thinking time

Fear, Human Brain, possibility thinking, Thinking, Worry

Inspite of having so many productivity tools, we are so busy these days that we are not able to take out time to think.

Over the years, I have been sharing how I have tried to regain some of my life by eliminating apps from my mobile phone and tablet, so that they don’t interrupt me. That has definitely helped me regain at least about an hour, but given the amount of travel we have to do, its still a small piece.

Even on weekends, we have chores to run and family and friends to meet and interact with, which eats up time. Now we need to do all these things, because they help us get away from being caught up in our mental rut.

If you can somehow plan out your week, month, year in advance to cover 60% of what you want to achieve and leave 40% slack for unexpected situations, then you can genuinely achieve a lot. But if you have not got time to think, then you can’t plan.

So figure out ways to carve out at least 50 min in a week, in one stretch, when you will plan of the next set of activities. Once you do that, you get a lot of clarity on the next steps you have to take. To give an example, I have been thinking on ways of how I can increase my passive income. However it was always something to do. Today morning I took out about 40 minutes of time to just think of ways, because this was causing me a lot of insecurity. Finally I figured out an action plan, which I will need to put in place from tomorrow.

Now that it’s moved from your brain to the paper for execution, the brain is relieved that it no longer has to bother about protecting me and therefore my fear and insecurity has fallen. Tomorrow onwards, I will just need to ensure that I ticking off the points that we have identified.

Once the brain knows you have an action plan, it stops showing resistance and throwing up all the disaster scenarios.

Take time out for just thinking – put on some soothing music and let your brain dump out all the points it has and then figure out an action plan. This will also showcase possibilities that don’t come up when you are in the transaction mode.

Till next time then.

Carpe Diem!!!

Hard-work + Taking Chances = Success

ego, Fear, Human Brain, losing, Worry

I was watching a video on Netflix, The Call to Courage by author & researcher Brene Brown today afternoon. Its about 80 minutes long, but she keeps you engaged all through the eighty minutes. Her talk is about vulnerability, shame etc. and all its various connotations. I had read a lot about her books, when reading other authors, but never quite got to the stage a actually reading one of her books. Today while doing some research on her, I actually found this video on Netflix, so I decided to spend time watching it. it was time well spent. I would highly recommend watching it. I have downloaded it so that I can watch it a couple of times more.

While there are a lot of Aha moments in the video, one which kinda stuck with me is a statement she made – Success is all bout doing the hardworking and taking chances. You could fail, but its about getting down into the actual field and playing and then figuring out how to win. You can keep sitting in the stands and comment about how things should be, but its all about playing which decides if you have the chops to win.

You cannot lose any game that you don’t play. A lot of us, including me a lot many times, take the easy way out because our brain does not want us to lose. Its hardwired to protect us at all costs. So even failing in front of others is a major set back to our brain. I have written about this in multiple posts over the years. But she put a different perspective and therefore I am recommending, watching the video. It will be time well spent.

Most of the times its our brain, which is the actual culprit – because it doesn’t want us to take chances. When I was watching the video I could recollect so many situations, where I din’t take a chance and maybe things would have turned out to be different. But then that’s history….

Till next next time then…take your chances…don’t have regrets in your life.

Carpe Diem!!!

The ability of your brain to give you the niggling feeling

Fear, Focus, Human Brain, Thinking, Worry

I am writing after a long time related to the brain functioning. This comes from he fact that I get to hear a lot of times and I am also a culprit sometimes, that I end up saying – “I did not have the time”. Or even if you don’t say it in the open, you are overwhelmed and always under pressure because you have so many things on your plate.

A lot of this whole situation arises because we are being reactive to our circumstances. Whether its the email which comes in – complaining about a problem or a phone call giving us a new requirement or even just a person interrupting us, asking if we have a minute. Suddenly you get pulled one after another into tasks that were not planned for the day. I have had the habit of keeping a To-Do list for many years, but by reacting to all these interruptions, the To-Dos only kept growing longer.

Now to top that when I try to switch off my phone or switch off my email, I have this constant fear, a niggling feeling, that there’s a disaster waiting to happen on the other side . Now my brain is designed to ensure my survival, so it will always keep warning me about impending danger. So what happens, its even more difficult to concentrate on a task. This happens because of the Zeigarnik effect and the lizard brain which still resides inside us.

One thing which I learnt from Dean Jackson is to do a brain dump for a concentrated 50 minutes, from time to time. I have mentioned this earlier also – please watch his YouTube video on the Fifty minute focus finder. Its an amazing detailing on how you can become more productive. I keep going back to that video from time to time and each time I watch it, I learn something new to make me less reactive.

This brain dump does help the brain become a little more restive, because it realises that I have put out the things on paper so I will execute on it. Its a very relieving exercise. But you need to do it without any kind of distraction.

Till next time then.

Carpe Diem!!!