One big question that I hear a lot of times, how do I create a regular messaging / content calendar; I don’t have enough content.
So this will be a very short post with a simple set of tactics to cover roughly half the year. If you don’t come across anything else during those 6 months which can be created into content, within the 6 months, then you can recycle this. Or I will give some other ideas also….read on.
I learnt this technique from Dean Jackson while taking one of his courses and listening to his podcast on ilovemarketing.com.
The assumption over here is that you know your market well, since you’re focusing on a Single Target Market at a time.
If you know your market well then you will know the typical questions that go on in the mind of the customer, their apprehensions and their aspirations. List down 20 of these questions. Make a response about what’s the best way to handle those questions as they relate to your offerings. Send out out one of these every week. You would then have a calendar decided for 20 weeks.
Then create 6 posts, where you analyse the 20 questions, customer feedbacks, comments etc. This way you would have created a calendar for the complete 6 months.
If after 6 months you don’t have content, then as I said earlier, you can recycle the same content or you could ask your some of your customers about what are the pet peeves that they have with your industry. If you have 10-12 customers and each of them has at least 2 unique issues with your industry , you have created roughly another 24-26 weeks of content, by taking their point of view and also giving suggestions to improve.
Your customers can give you all pointers to the content you will need , if you ask.
Till next time then.