Human Evolution

If you want to see the evolution of humans, one of the best places to observe that is in Madhya Pradesh. Madhya Pradesh is a state in Central India. It is a less publicised state with a lot of unique places to visit. One of relatives was in Madhya Pradesh Tourism and he asked me to invest time to visit places since he knew my interest in seeing nature and historical places.

So I visited Madhya Pradesh 3 times and he used to make my itinerary such that I got a good view of both nature and history. The best time I found to visit the state was from October to March, but if you intend to visit the state its best to visit the website of Madhya Pradesh Tourism.

Now in Madhya Pradesh, near the capital Bhopal, there is a set of caves call the Bhim Betka caves. The uniqueness of these caves is that you can see carvings/paintings made by humans who lived 100000 years ago …yes that’s not a typo, some of these caves were inhabited then. And then there are caves which were also inhabited 10000 years ago. Its a large area, I think its a UNESCO site one of the few where you can see the actual evolution of human beings who lived in India.

If you see the carvings/paintings of the different time maps you can actually make out how the humans evolved in this part of the world. In the carvings which are about 10000 years old, you can see in the carvings that they are using tools. Which means they had learnt by then how to use tools. You also get to see horses and other animals meaning, they had domesticated these animals by then.

The other thing to note is that even a hundred thousand years ago, the humans who lived in those caves had a thought process of trying to depict something on rock even if it was just line figures.

In hundred thousand years, humans have changed so much. The evolution of the species is so amazing.

Which brings me to why have zebras or tigers or sharks or lizards not evolved so much. They still hunt for food and their daily routine is still based on instinct flight or fight responses. This is something which I tried to see even in the Smithsonian museums and other museums around the world.

Two things which I have been able to figure out and my search is still on, is that the motor functions in the fingers of the hand and the space that our brain has to expand in our head has been the two main causes of the rapid evolution of the human race. The space for the brain in animals is virtually non-existent.

Now as per Steven Kotler, the space that exists for our brain to expand has given us humans the ability to keep learning and keep growing further. Now the pertinent question that I keep having is, why did the apes and monkeys not have the space when supposedly we have evolved from the same common platform. I will keep you posted as I learn more because knowing where we came from can help us to know how to go forward.

Till next time then.

Carpe Diem!!!

Challenges in choosing B2B partners for your market

B2B, ideal customer, Marketing, Partners, route to market, single target market

While I have always maintained doing partnerships is the key to entering a market faster, I have observed some real challenges with respect to handling expectations. It will be wise to keep this in mind if you have the responsibility to create a partner ecosystem on the selling side.

To handle the expectations mismatch, the first thing to be sure is that the partner you are targeting is actually doing business with the customers (your Ideal Customer profile) you want to target. A lot of issues arise because with the secondary research that your team does, the partners seem to be in the same market that you want to target, but after you start engaging with them, there is a disconnect. So you need to be clear before you sign up a partner, that they actually have customers in your target market.

The other issue is with respect to the sales bandwidth – if your agenda for partnering is to get access to a large market, then you need to have enough bandwidth allocated to your product/service, by the partner. Most of the times the partners over commit in terms of what they will be able to do. This happens because either

They have fewer sales people than they told you.
The sales people already have too many products/services to sell so your product/service is an overload on them
Your product/service is technically more complex and the sales people don’t have the ability to take this to the market

One other item which I encounter often is the expectation mismatch on both sides. In my opinion this happens because from your side, the channel’s person is in a hurry to show partner acquisition without clearly understanding the partner’s strengths and weaknesses. This happens all the time because all of us have to meet our monthly/quarterly numbers.

On the other side, the partner thinks that since they are partnering with your company, you will help them sell. While to a certain extent, you will enable the partner to sell and you will have marketing programs to help the partners, at the end of the day, the partner has to sell. If you have to sell for the partner, then why do you need a partner.

I have noticed these as the key challenges. If you ensure that communication are clear, the qualification criteria for a partner that you want and the type of people that they employ is clear then a lot of heartburn and wasted time can be avoided.

As we progress I will share other challenges that you should be aware off.

Inspite of that, I would still think that the partner route is the fastest way to get into a new market.

Till next time then.

Carpe Diem!!!

Gratitude – Part 2

Fear, Financial Independence, Gratitude, Happiness, Human Brain, peak Performance

if you do a split of my posts, they can get equally split between Marketing, Financial independence, Human Mind & Performance, Charity / Karma / Gratitude.

I have mentioned multiple times that when I am feeling low, I decide to go and do charity. It gives me a high of a different kind. This is something which I seriously started doing when I heard Joe Polish on his podcast ilovemarketing.com. He had other ideas also about things which you can do when you are feeling low and don’t even have the money to do charity.

While continuing reading the book The Art of Impossible by Steven Kotler, I realised that the human performance is very strongly linked to the human mind – nothing new here, but what was surprise was the scientific reason behind why gratitude or doing good for others helps improve performance.

As per the research which Steven talks about – gratitude trains the brain on looking at the positive things, for which you are thankful. The brain is otherwise seasoned to look for things which can ham us, so that it can protect us. When you are in the state of gratitude , the negative things which can harm us, get filtered out by the brain automatically. When the negative things are filtered out, there is reduced fear. Once that happens you automatically get into a good mood and you feel happy.

When we are in a good mood, we feel safe and secure. When we feel safe and secure, our mind is willing to wander and think. Due to this your creativity also gets enhanced. To get into the more technical details of how the neurobiology and neurochemistry work I would highly recommend reading his book.

Coming back to where I started this post, while I was splitting the Human Mind & Performance , from Charity / Gratitude / Karma, it seems from the research that Steven has done that actually these help improve the performance of the human mind.

So actually my blog posts then, have a skew towards the human mind and performance compared to other areas of marketing and finance. This is interesting.

While I have always had an inclination to continuously find ways to improve myself, I had never actually taken the rigorous analysis that Steven has done on improving myself.

Tell me what do you enjoy more – my posts on marketing, financial independence or human performance.

Till next time then.

Carpe Diem!!!

80/20 to improve on your weaknesses

Habits, Leverage, prioritizing

Its always better to focus on your strengths rather than wasting time on your weaknesses. If over a period of time you eliminate all the activities except where you are excellent, you can have an amazing life.

Now the above is something which I would work towards as my ultimate objective. However there are times when you need to work with some of the weaknesses also because of business reasons.

I was never knowledgeable about legal terms of a contract. But after I came into my present role, I had to discuss on legal parts of a contract. Before this, legal language was absolutely Greek to me.

While marketing and sales is my forte, I had to build some capabilities on legal language. So I identified some 20% items which were always a bone of contention in any legal contract. So I would just check on those first and the other side was immediately engaged.

The other place where I am not strong is spreadsheets- initially when I was stuck with studying business plans on excel sheets, I was all over the place trying to understand what was going on. Now I have identified a few key things which help me navigate the sheet and ask the right questions to my finance team.

With this I am able to achieve 80% of the tasks in any excel spreadsheet with ease. Its what I call small hinges moving larges doors.

Till next time….don’t waste your time in trying to strengthen your weaknesses. Identify the 20% that can meet 80% of the requirements.

Carpe Diem!!!