Author: animeshjmathur

Refined white sugar is not the deadliest poison…corn syrup is as much

Health, sugar

On 24th Jan this year I had written a post on how refined white sugar is such a major issue causing major issues. As I had written in that post also, I have been trying experiments on myself on eliminating white sugar from my diet. I am not talking of overall carbs,  just white sugar.

What I have noticed now after so many months of minimal white sugar,  that the day I  have sugar laden items like chocolate or cakes etc. I become lethargic.  Especially if I have them in the night, my next morning is miserable.

Most of us Indians have a sweet tooth, so we like to eat sweets after every meal or atleast once a day.

Now the latest reports that I  am seeing talk about people putting corn syrup in making sweets because it’s even cheaper than sugar in India even though it’s imported .

Now corn syrup is actually increasing your weight because it goes to the liver very fast and gets converted into fat.

So now not only are Indians having more cases of diabetes, they are also more obese than ever before. So while Covid is a pandemic which is visible and causes immediate impact, diabetes and obesity are slowly causing major health challenges which cause long term devastation.

So now not only do you need to monitor the amount of sugar in a food product but also the amount of corn syrup and fructose.

Till next time then….stay healthy.

Carpe Diem!!!

How experiences change our thinking

experiences, Human Brain, Thinking, travel

Most of us like the idea of going on holidays. Some of us to explore new places, some to just relax and get out of the rat race. Some go with our families, some with friends and family and some alone.

The idea for taking a holiday is to get a change from our regular setup. If I have time at my disposal I prefer to go to a new place (along with some old ones as well) with my family, so that we can get some new experiences.

Since childhood my father had made it a point to show us many places around India as well as around the world. His view was that by showing us the world it would help expand our horizons and our ability to think.

As a kid it never occurred to me that by seeing new places and meeting new people, I could actually be improving my ability to interact with people and think at a different level.

But research on the brain has shown that experiences have an ability to think, see and observe things differently. Depending on what you have experienced, especially the good experiences, you tend to observe things accordingly.

While my father was an aircraft engineer and did read quite a lot, not sure if he knew about this research on the brain. But he did have experiential data and therefore took our whole family to different destinations across the world.

I initially was following in his footsteps, but now I also have research data to prove that experiences can change our whole ability to think and work.

Till next time then….go get yourself some amazing experiences.

Carpe Diem!!!

What’s better….process or outcome

differentiation, Frameworks, ideal customer, Positioning, segmentation, single target market, Uncategorized

In our world of monthly or quarterly targets, where we are we marked in every week’s review meeting, it gets very enchanting to see the outcome without noticing the process and inputs.

Sometimes good processes can also lead to bad outcomes because of the randomness in the market that you are targeting . For example you may have identified the single target market , you would have planned your marketing activities for the long haul, you would gone about systematically educating your market, you would have identified the positioning by doing the correct segmentation, but suddenly an unexpected event occurs and throws your complete plan out of gear. The COVID-19 pandemic threw so many launches out of gear. No process can predict this kind of a situation.  But because of the right process, while we couldn’t go ahead with our original OEM we now have an even more responsive OEM to launch our offerings. 

On the other hand I have had situations in my life, where I was scared, because we had short circuited the process , because of lack of time, but still got amazing results. That was also a result of randomness or luck where a certain trigger of a government deadline moved all our inventory in no time. We made a lot of profit also.

Sometimes you need to tweak processes to make them more responsive for the increased pace of product launches. However I am of the belief that we need to map the process for a product launch. It could be directly from the books by Philip Kotler or it could be built on your experience but having a process ensures that you don’t miss any step.

Tell me in the comments below, what is your view.

Till next time then.

Carpe Diem!!!

And then ….what, when,….

Marketing, Product Management, Questions

Last 4-5 posts have all been about asking questions. Getting down to identifying the issues. All of these are critical points for a marketing or product management person. Without these answers you can get blindsided very easily. the ability to ask good questions is one of the best things a person can have.

I originally did not have this capability. Actually even now I keep looking out for good questions to help me build my arsenal. I have earlier also shared names of books and authors whose books I use to prepare myself before any review, so that I don’t miss out on things.

Coming to the topic – once you have identified the issues, you go about finding the solutions. Just before you actually go about implementing a solution, it will be of immense help to evaluate the impact of implementing the solutions.

As a analogy – if you are middle aged and you start feeling hungry. You go and open the fridge and see a bar of chocolate, its tempting and you decide to eat it. Your hunger gets subdued, you get a sugar induced high and because of the chocolate and the sugar you feel good for some time.

After sometime you start realising though that the sugar is not good for you. Even if you are not diabetic, it can still cause you to increase your weight. Now you start feeling bad.

That’s where it helps to analyse the consequences of your decisions before you actually put them into action. So in this same case when you saw the chocolate and decided to eat it, you could have asked yourself – And then when I have eaten the chocolate what will happen – You may go through a process mentally enacting the same scenarios about getting a high because of the caffeine and sugar and then realising that your weight could increase. Now after having analysed at this level you may still eat the chocolate or not eat it. But in either case you would have taken an informed decision for the consequences that could occur.

Similarly in product management when you take a decision you need to be able to get to figuring out what could happen next because of the action you are taking. Does it mean it will become a precedent, will my suppliers revolt because of the increased work that will need to be done, how will the competitors react – will we end up in a death spiral.

I have seen so many computer hardware – PC Manufacturers in the early 90s disappear because they tried to come out with one cheaper model compared to the other. The shake out was so severe that now there are only a few brands left, which you can count on your fingers.

Sometimes it makes sense to just contemplate the impact of your taking a decision, before implementing it.

Till next time then.

Carpe Diem!!!