Time is not money…relationships are money

collaboration, Habits, Karma, relationships, Uncategorized

Yesterday I  heard the  amazing statement above, that I could not stop myself from sharing it with you.

All my life I  have heard that time is money because it is one resource which cannot be replenished so you should use it very wisely.

I have worked on improving my ability to utilize my time and am continuously looking for ways to leverage my time. I stopped driving my car for health reasons, but now I feel that driving a car is not the best use of my time and I take a cab so that I can make better use of my time.

I delegate tasks to my team members so that I can work on higher value tasks.

Yesterday during the training from Ilovemarketing mastery program,  I heard the coach from Strategic Coach talk about this. She explained this concept so well.

All time is not equal.  The time spent in building relationships pays many times over compared to any other time spent.

As a matter of fact Richard Koch in his books also talks about this in the 80/20 rule.  While I have read his books but this time the way this coach explained was so awesome that it hit me.

Being in marketing I have always prided myself for the relationships I have cultivated but I realized after this training that I could have achieved an even higher level of success if I had built even better relationships.

Most of my success in my career has been because of the people who supported me and believed in me and therefore gave us business. My own capabilities maybe limited but these relationships multiplied those so many times over

See how you can spend more time on building relationships by first giving because as Joe Polish says Life Gives to the Giver.

Till next time.

Carpe Diem!!!

B2B Messaging- Part II

Uncategorized, Sales, Marketing, differentiation, Positioning, Product Management, segmentation, messaging

Yesterday we spoke about the challenges when sending an email to a prospects.

Unlike consumer products,where you can build a large list of prospects with opt-ins, when you are starting off something new, you also have to buy lists. You have to send them cold emails.

As I have mentioned earlier also its always better to go to existing customers first with your new offerings or you should go to your partners’ customers with your new offerings.

Howevr whe you are working for a company, the pressure for getting more and more prospects into your funnel is very high and therefore sending cold emails becomes imperative.

Mind you, there are other media as well, like Linkedin which you can use. There’s however a price to be paid.

If you are starting out a new company or a new division of a company or starting as the new marketing head, then getting funding can be tough since any Paid advertising or SEO takes time to get you actual leads and a lot of companies may not have that kind of patience for giving you funding

So if you are in that kind of a situation email is the only medium which you can use.

But as we mentioned yesterday, the email has to pass through so many filters before it even reaches the recipient. After it reaches her mailbox, it only has a fraction of a second before she either deletes the mail or just ignores it.

Which means the message has to be so focused, simple and should not in any way even remotely look salesy. So all the fancy home emails are out.

On a mobile where the screen real estate is so small you cannot waste it on showing graphics.

The message has to be pure text and should look like it has been only written for her – the recipient. As Dean Jackson says it should be all cheese (only the customer’s interest) no whiskers (our interest)

Till next time..

Carpe Diem!!!.

Advantage small investors – SIPs

Affirmative action, asset allocation, compounding, Financial Independence, Habits, Uncategorized

This is a continuation on my rant for doing Systematic Investment Plans (SIPs)

A lot of times I hear my friends , especially female friends say this….. my father / brother / husband invested in a specific stock Rs100,000/- and the stock has never recovered back and he lost so much money, so I will never invest.

I have literally had to coax people to understand the fallacy of the argument. Losing massive money is an outcome of getting in the market without doing your home work. If you listen someone else and do your investment or you see the stock market going up and you throw a dart at any name and buy the shares then you are inviting trouble.

First and foremost if you don’t understand about the ways companies work, operate, don’t get into the market on your own. There are so many ETFs which you can buy or MFs you can get. This helps spread the risk over multiple stocks.

Second even within these always ensure you are buying regularly in small tranches. By using the SIP facility you get to average over time as well as cost so even the fall in prices is actually an advantage for you.

Unlike big investors who have to look for a big price advantage to invest their millions or billions, for the small investor this is an advantage. They can enter the market at any time because the SIP will take care of any gyrations that the stocks go through and will end up with a very large core inthe long run.

The key is that you are not investing lump-sum, you are investing small amounts and you are investing systematically and you are letting compounding play its role in the long run, then your returns will be similar to the overall market

In the LONG TERM, and this is a very important point, in the long term the stock markets have given compounded returns in double digits. If you can spare small amounts of money every month for an extended period of time, its mi days boggling to the corpus you can create. In my earlier posts I have given ready to use charts to help you compute.

However if your time horizon is short then its better to put money in debt instruments so you are sure about your returns. These returns are small single digits but they are guaranteed.

Take your first step, start an SIP and get financial independence.

Till next time.

Carpe Diem!!!

Relentless- Part III

compounding, Financial Independence, Habits, Marketing, Uncategorized

Even passive activities can be relentless

Last 2 posts I have been talking about being relentless with respect to Marketing and sales of various kinds

Today I will be talking about how I realised that the systematic investment plans or SIPS are a different kind of relentless activity.

I have mentioned multiple times that you should give a mandate to your your ETF or mutual fund to deduct the amount directly from your account and invest.

On one level this becomes a passive activity because you are no longer involving your brain to make a decision.

However we have also noted that being relentless is a habit which is needed if you want to succeed systematically rather than episodically.

So where’s the paradox.

If you have to become wealthy then you have to invest relentlessly on a regular basis. A systematic investment plan is also a regular, consistent activity a.k.a relentless. The only difference being that you don’t need to tax your brain. You are automating the process of being relentless for your investment.

To that extent it’s an ideal opportunity….you have outsourced your relentless activity to a system….and you can become wealthy on the way

Think about it…..small amounts of money invested relentlessly…taking advantage of the magic of compounding…can get you financial freedom.

Till next time,.

Carpe Diem!!!