Time and leverage

Leverage, Productivity, scaling

In one of my A-ha moments recently, I learnt a very useful lesson. I keep talking about using leverage (not debt – for those of you who are exposed to financial markets). There are various kinds of leverage – with say automatic machines weaving cloth versus people weaving cloth. Suddenly you have one machine producing more than a 100 weavers could do in a day.

Your wordprocessor and spreadsheets are all examples of leverage. One of the best examples is 80/20 and its fractal derivatives.

But each of these things have their own constraints. What once started by increasing leverage, then becomes standard operations and then you find the constraints in that.

So what was the A-ha moment. Time is limited and is the same for everyone. However leverage is infinite. The more you keep using leverage the more you can get more out of the time you have.

No wonder Aristotle had said – you give me a lever long enough and a fulcrum and I can move the earth.

All the highly productive people are very highly leveraged and if they constantly keep looking for finding leverage points then there’s an infinite amount of productivity they can achieve. Isn’t that amazing.

So a couple of weeks back I spoke about how I am trying to identify points where my brain gives me resistance and try to work my way through those to improve my outcomes.

Now in addition to that I am also looking at how I can find leverage points and see how far I can go.

Will keep you posted on my progress.

Meanwhile if you know of ways to improve leverage, please share in the comments section below.

Till next time.

Carpe Diem!!!

What’s better….process or outcome

differentiation, Frameworks, ideal customer, Positioning, segmentation, single target market, Uncategorized

In our world of monthly or quarterly targets, where we are we marked in every week’s review meeting, it gets very enchanting to see the outcome without noticing the process and inputs.

Sometimes good processes can also lead to bad outcomes because of the randomness in the market that you are targeting . For example you may have identified the single target market , you would have planned your marketing activities for the long haul, you would gone about systematically educating your market, you would have identified the positioning by doing the correct segmentation, but suddenly an unexpected event occurs and throws your complete plan out of gear. The COVID-19 pandemic threw so many launches out of gear. No process can predict this kind of a situation.  But because of the right process, while we couldn’t go ahead with our original OEM we now have an even more responsive OEM to launch our offerings. 

On the other hand I have had situations in my life, where I was scared, because we had short circuited the process , because of lack of time, but still got amazing results. That was also a result of randomness or luck where a certain trigger of a government deadline moved all our inventory in no time. We made a lot of profit also.

Sometimes you need to tweak processes to make them more responsive for the increased pace of product launches. However I am of the belief that we need to map the process for a product launch. It could be directly from the books by Philip Kotler or it could be built on your experience but having a process ensures that you don’t miss any step.

Tell me in the comments below, what is your view.

Till next time then.

Carpe Diem!!!