Marketing is Education- Part 2

Breathing, education, Health, Marketing, Yoga

Today I will give you examples of how different people / companies have used education to create a massive amount of marketing pull for their companies.

Example 1 : Joe Polish , Dean Jackson , Dan Sullivan. Between the three of them they run 4-5 podcasts. Ilovemarketing.com, morecheeselesswhiskers.com, 10Xtalk.com, Cloudlandia etc.

The amount of knowledge they give in these podcasts and related YouTube videos is so amazing. I have utilized so much of that knowledge and because I saw their knowledge working for me, I also started buying some of their products .

Example 2: Baba Ramdev is a Yoga and Ayurveda guru in India . Ayurveda is the more than 7000 year science of using plants and herbs to heal the body. Using Yoga and Ayurveda Ramdev baba teaches how you can live a healthy life.

Whenever possible I watch his videos on YouTube and television channels like IndiaTV. Through these I have learnt so many breathing exercises to keep me alert and healthy as well as about plants and herbs that can keep me healthy.

Patanjali is the company which sells Ayurveda products which is associated with Baba Ramdev and he does show some of those products in passing.

But what do you think comes to my mind first when I have to buy AloeVera juice. You got it Patanjali. Simply because the other companies didn’t teach me the advantages of using AloeVera first, I always prefer Patanjali . Like me there are millions of people who have today made Patanjali a company with revenues of more than USD 2 Billion.

Tomorrow I will pick up some more examples from different fields where education has helped increase the business.

Till next time then.

Carpe Diem!!!

Insurance to eliminate fear

Fear, Happiness, Health, Insurance, Leverage, Risks

I read an extremely interesting concept today. I have considerably got convinced about the idea, still digesting a few things, but thought of sharing to see what you think.

I have always been aware of insurance being necessary. As a matter of fact in my posts on advice to young women, I had layed great stress on both health and life insurance.

Quite frankly given the high inflation in healthcare costs, I would anyway recommend you to take the highest possible health insurance. On life insurance however I was generally of the view that you should take term insurance to cover the major risks that you envisage.

One of the key things in financial independence that I keep harping about is the ability to take decisions without the fear of having a job in the future.

One of the reasons that financial independence becomes a moving target is because as you grow in life, your finances improve, you get used to a better lifestyle. To be able to achieve that lifestyle if you leave your job, you need to have a much higher level of assets. So you again start saving and investing for the next higher level but by then your target amount has moved further.

This happens primarily because FEAR, the What if eventuality.

This is where if you have more than adequate insurance of different types, you transfer the risk to the insurance company and your fear can reduce. This is where I have to delve deeper on how you can leverage this ideato become more fearless.

I will keep you posted as I delve deeper into this subject.

Till next time then.

Carpe Diem!!!

The tide will turn – once again

Affirmative action, confidence, Health

I had written a post similar to this about 8-9 months At that time we did not have the Covid vaccine. This time we have but still these are crazy times. When you hear thousands of people dying everyday, in the news, it’s natural to feel dreadful about your personal future. You can be fearful or you can be hopeful its a choice that you make everyday.

However history has had various events and the human race has adapted and come back stronger always. Whether these have been related to hurricanes or the plague the human spirit has always ensured that we survive. Eventhough across the world millions are getting vaccinated everyday, the virus is also become smarter and is mutating even more viciously. Let’s ensure that we maintain social distancing and bring down the compounded daily growth rate of the virus.

The tide will turn – Always

So during this time you could see all the problems, you could binge on watching movies and serials on TV and feel even more depressed.

Or you could think of what else you can do to brighten your future. This is not about just positive attitude. Its about affirmative action. The surfer takes advantage of the tide to get his momentum, the airplane takes advantage of the air resistance to fly.

Get prepared while you are locked down so that you can be stronger to face the future. Get trained – there are so many universities offering free courses. Or get trained on products – so many consultants, OEMs are offering free training.

We have a bright future ahead, let this “reset” time that nature has given us, not go waste.

Carpe Diem !!!

Mind Control – Part II

Affirmative action, Breathing, Habits, Human Brain, Yoga

I was thinking on this topic since the time I posted yesterday on the comment “how can I stop my mind from wandering”

While I wish, I had a silver bullet answer, I don’t.

However there are some more things which help put my mind in better state to get into flow. In yesterday’s post I already suggested you watch a video on YouTube of Ilovemarketing episode on the 50 minute focus finder. Its one of the best methods of getting the mind cleared and then fully in flow. Earlier to that I have spoken about breathing and yoga.

Another thing which I have found very useful when I am doing any activity which requires intense focus is to play Mozart and Beethoven symphonies. Those have a massive impact on my ability to concentrate when I am trying to do a job which requires immense brain power. In addition I use a paper and pencil to put my thoughts down on paper as they come.

The brain is like the CPU of the computer, it typically is working at a speed which is more than a 1000 times faster than the input-output devices connected to it . If you leave the mind idle even for a milli second, it will like to wander and think of multiple thoughts.

In the life of an average person a typical waking day of 16 hours has about 57000 seconds. You brain has massive compute ability, which means it typically processes tasks very fast and then till it gets the next task, it wanders. Potentially your brain could be wandering 50000 times in a day hoping from one thought to another.

To keep the brain engaged you should use multiple sensory organs (the input-output devices of your body).

If I am reading a book – especially a non-fiction book – then my mind tends to wander. So what I do is I use my fingers to scan through the pages diagonally. Since my eyes follow my finger, two sensory organs are involved and the mind wanders less, in addition I play Mozart and Beethoven symphonies and my ears also get involved resulting in much higher concentration levels.

Why not try these two ideas in addition to what I had mentioned about watching the video by Dean Jackson and doing yoga.

Let me know your feedback and do let me know if there are other methods you have found useful and share it with us.

Till next time

Carpe Diem!!!