dan sullivan

Marketing is Education- Part 2

Breathing, education, Health, Marketing, Yoga

Today I will give you examples of how different people / companies have used education to create a massive amount of marketing pull for their companies.

Example 1 : Joe Polish , Dean Jackson , Dan Sullivan. Between the three of them they run 4-5 podcasts. Ilovemarketing.com, morecheeselesswhiskers.com, 10Xtalk.com, Cloudlandia etc.

The amount of knowledge they give in these podcasts and related YouTube videos is so amazing. I have utilized so much of that knowledge and because I saw their knowledge working for me, I also started buying some of their products .

Example 2: Baba Ramdev is a Yoga and Ayurveda guru in India . Ayurveda is the more than 7000 year science of using plants and herbs to heal the body. Using Yoga and Ayurveda Ramdev baba teaches how you can live a healthy life.

Whenever possible I watch his videos on YouTube and television channels like IndiaTV. Through these I have learnt so many breathing exercises to keep me alert and healthy as well as about plants and herbs that can keep me healthy.

Patanjali is the company which sells Ayurveda products which is associated with Baba Ramdev and he does show some of those products in passing.

But what do you think comes to my mind first when I have to buy AloeVera juice. You got it Patanjali. Simply because the other companies didn’t teach me the advantages of using AloeVera first, I always prefer Patanjali . Like me there are millions of people who have today made Patanjali a company with revenues of more than USD 2 Billion.

Tomorrow I will pick up some more examples from different fields where education has helped increase the business.

Till next time then.

Carpe Diem!!!

Debt versus Liability- Part 2 – Happiness

Happiness, Liabilities, travel

In my post yesterday I wrote about how the book Killing Sacred Cows…. by Garrett Gunderson had got me thinking about how I can borrow money for productive use. The issue is that anything can be constituted as productive use

I have been thinking about this as to what could be easily classified as productive usage. So any borrowing for creating an asset that appreciates should be okay. Any borrowing which creates an appreciating asset and also does cash generation should be even better.

If the asset is depreciating but you generate cash many times over then also borrowing should be okay as long as the liabilities you are creating are less than the assets needed to service the liabilities.

Now happiness does not have a direct relationship with creating assets.

But if you are to look at yourself as the million dollar person who creates assets because of your ideas, then a happy million dollar person should be able to create even better assets. So creating liabilities to ensure that you get happy – like going on a cruise to Alaska – which can rejuvenate you and make you even more productive for a long period of time should be worth it.

As Dan Sullivan of Strategic Coach says, you need to put in free time into your calendar well in advance, ever so often , so that you’re operating at your best.

On the other hand a depreciating asset like a designer watch which aids your ego and is purchased by taking high cost credit card borrowing is not ok. This may give you momentary happiness , but soon you will be eyeing the next possession.

For me , I also get happy when I am surrounded by people who are thinking bigger ideas, different ideas or are just plain better than me in marketing or strategy.

Till now I used to wonder how I would finance these meetings and master – minds. This idea of debt versus liability, gives me an ability to do that. Once I am happy and my mind has also been expanded then I can be an even better and more productive asset.

I would think this can open up a whole new way to leverage growth,

Would love to hear your views if you think this makes sense.

Till next time then.

Carpe Diem!!!

Solving problems – only focus on your Unique Abilities

Unique Ability, Value, value proposition

Today’s post is going to be short. Today has been an overdose of problems to be resolved.

Some problems were with vendors to get a better price point, some with the internal teams and some with customers.

I have observed that while I can handle customer and marketing related problems quite well, I am generally not very good at interacting with vendors and negotiating contracts. I have a feeling when dealing with vendors I tend to get a little soft and don’t keep all the commercials in control, so I have to put an amazing amount of effort to even go through a small transaction.

On the other hand when I am dealing with customers or dealing with marketing related challenges with the team I am more alert and tend to be more creative.

Dan Sullivan has this concept of Unique Ability that he talks about a lot. As per him when you operate in your unique ability not only are you more energised to do things, you are also more creative and get less tired.

On the other hand when you are doing things where you don’t have the necessary ability, you tend to have to spend more time and energy. His view is that you should have people around you who complement you on your unique ability so that the areas where they have a unique ability can cover the areas where you are weak. This way every one enjoys all the time because they only do the work which suits their Unique Ability.

What’s your view. Will love to hear your comments

Till next time

Carpe Diem!!!

Time is not money…relationships are money

collaboration, Habits, Karma, relationships, Uncategorized

Yesterday I  heard the  amazing statement above, that I could not stop myself from sharing it with you.

All my life I  have heard that time is money because it is one resource which cannot be replenished so you should use it very wisely.

I have worked on improving my ability to utilize my time and am continuously looking for ways to leverage my time. I stopped driving my car for health reasons, but now I feel that driving a car is not the best use of my time and I take a cab so that I can make better use of my time.

I delegate tasks to my team members so that I can work on higher value tasks.

Yesterday during the training from Ilovemarketing mastery program,  I heard the coach from Strategic Coach talk about this. She explained this concept so well.

All time is not equal.  The time spent in building relationships pays many times over compared to any other time spent.

As a matter of fact Richard Koch in his books also talks about this in the 80/20 rule.  While I have read his books but this time the way this coach explained was so awesome that it hit me.

Being in marketing I have always prided myself for the relationships I have cultivated but I realized after this training that I could have achieved an even higher level of success if I had built even better relationships.

Most of my success in my career has been because of the people who supported me and believed in me and therefore gave us business. My own capabilities maybe limited but these relationships multiplied those so many times over

See how you can spend more time on building relationships by first giving because as Joe Polish says Life Gives to the Giver.

Till next time.

Carpe Diem!!!