The Zeigarnik effect – it messes up achieving goals

Breathing, Goals, Human Brain, Worry

I have written multiple posts earlier also, on the Zeigarnik effect. There’s a lot of research on the internet with various people citing the validity as well as the invalidity of this. I will not go into the technical aspects of its validity or otherwise. I will take it as given.

That being said, what happens with this effect broadly is that, your brain keeps alerting you of the tasks that have not been closed. Which means that anything which the brain things is important, or which you inform the brain as in being important , it will keep reminding you.

My mother used to say, “if you want to get up early at a specific time, inform the pillow before you go to sleep and it will wake you up”. For most parts, this was true, and I would get up early in the morning until and unless I was extremely exhausted.

Now that I know why this happens, I don’t tell my pillow, I just think when I have to get up the next day and almost without an alarm clock I get up at the right time . Now this is the positive side of the Zeigarnik effect. In a lot of restaurants you will see some of the experienced servers just take the order without writing down and still deliver the right dish to the right person. This is another positive use of this effect.

On the other hand, this same effect , makes me feel guilty when a task is not finished. It keeps reminding me about it, because of which I am not able to concentrate on the task which I am presently doing. A lot of times, I take a day-off to close some specific items. But at the back of mind there’s some task which has not been closed and my brain keeps sending signals about what could go wrong if I don’t finish the task. After all the brain is designed to protect me, first and therefore creates all the “doomsday” scenarios and the Zeigarnik effect has a major role in it.

That is also one of the reasons why psychologists say that when you take a vacation, it should be for a minimum of 14 days, because the brain takes about 5-7 days to realise that it can wind down. That’s also one of the reasons why you come back relaxed after a vacation. Since the brain does not have to be on alert anymore with your daily tasks, it lets you explore things and those experiences stay with you.

But coming back on everyday tasks, till you close the unfinished tasks, the brain will keep hounding you. One way is to complete a task before moving to the next. But this is easier said than done, especially if you work in an organisation and there’s a dependency on others completing their role before you can again get involved with it.

Now that is something I have not been able to solve and due to that, I keep getting anxious from time to time about unfinished tasks and deadlines. One of the things that I do every once in a while is sit down for about 50 minutes and just list out all the things going on in my brain and dump them on paper. Once there you can then strike them out as you keep closing them.

The biggest advantage of this method is that your brain gets slightly pacified that you acknowledge that there’s unfinished tasks that need to be addressed.

Some people say, with meditation, the brain can be calmed down. I have not tried meditation in its truest sense though with some of the breathing exercises that I do, I have some semblance of order. With the order comes the ability to achieve a higher number of tasks, which in are directed towards your goals can help you achieve a lot in life.

For me the Zeignernik effect has created a lot of havoc, where I have lost track of my goals because my brain was constantly creating fear in my mind of the unfinished tasks.

Let me know your views in the comments below so I know if there are others like me and how you have solved this challenge.

Till next time then.

Carpe Diem!!!

Our human brain

Breathing, Health, Human Brain, messaging

As I have written in my post a couple of days back, these days I am reading the book The Art of Impossible: A Peak Performance Primer by Steven Cutler. Steven does a lot of research for the books he writes. Some of his earlier books which I have liked a lot, jointly written with Dr. Peter Diamandis, include Abundance, Bold.

While the television and newspapers throw so much negative news all around us, if you read these books, you realise that the world is a much better place to live in today than what it was say 300 years back. And a major reason for that according to the authors is the fact that technology is playing such a major role in making this place a better place to live in.

As I mentioned earlier, Steven does a lot of research for his books. If you have been reading my blogs, you will also notice that I am always trying to find ways to improve the performance of my brain and my body. Whether its reading faster or breathing techniques which help build stamina, I am always looking for queer facts about this complex machine called the human body.

One thing which caught my eye today was the fact that our brain can only process about 126 bits of incoming information per second. The key word is incoming i.e from various senses to the brain, which interrupt the processing function of the brain. These bits need not be equivalent to binary bits (0,1) that technology folks look at since the brain works in a more abstract fashion.

This does not include the processing capability which the brain has, which is enormous. And that’s why people talk about being focused so that you are interrupting your brain with less inputs and doing more processing.

I don’t know about you, I have always considered myself to be easily distracted and I am not able to comprehend things, if they come too fast at me. For example trying to find my gate number for the flight from 5 screens of arrival and departure information.

Or if someone gives me too many food options from which to choose very fast.

I have to deliberately slow down the intake of information. In meetings to avoid such situations when too many people are speaking, I have to ask people to just be quiet and answer only the questions which I ask.

Today I realised this is not a problem only with me. Its a problem for al human beings. If our brain can only process so much information at a time, then for us to be able to influence someone we need to be able to give information in such a way that is simple to process and can get analysed. That’s where I guess charts look are understood compared to reports.

For a practitioner of marketing it means that are messages should be small simple sentences with more pictures, images.

Can you think of what other implications can this have for us in marketing. Pls write in your comments below.

Till next time then

Carpe Diem!!!

Marketing is Education- Part 2

Breathing, education, Health, Marketing, Yoga

Today I will give you examples of how different people / companies have used education to create a massive amount of marketing pull for their companies.

Example 1 : Joe Polish , Dean Jackson , Dan Sullivan. Between the three of them they run 4-5 podcasts. Ilovemarketing.com, morecheeselesswhiskers.com, 10Xtalk.com, Cloudlandia etc.

The amount of knowledge they give in these podcasts and related YouTube videos is so amazing. I have utilized so much of that knowledge and because I saw their knowledge working for me, I also started buying some of their products .

Example 2: Baba Ramdev is a Yoga and Ayurveda guru in India . Ayurveda is the more than 7000 year science of using plants and herbs to heal the body. Using Yoga and Ayurveda Ramdev baba teaches how you can live a healthy life.

Whenever possible I watch his videos on YouTube and television channels like IndiaTV. Through these I have learnt so many breathing exercises to keep me alert and healthy as well as about plants and herbs that can keep me healthy.

Patanjali is the company which sells Ayurveda products which is associated with Baba Ramdev and he does show some of those products in passing.

But what do you think comes to my mind first when I have to buy AloeVera juice. You got it Patanjali. Simply because the other companies didn’t teach me the advantages of using AloeVera first, I always prefer Patanjali . Like me there are millions of people who have today made Patanjali a company with revenues of more than USD 2 Billion.

Tomorrow I will pick up some more examples from different fields where education has helped increase the business.

Till next time then.

Carpe Diem!!!

Mind Control – Part II

Affirmative action, Breathing, Habits, Human Brain, Yoga

I was thinking on this topic since the time I posted yesterday on the comment “how can I stop my mind from wandering”

While I wish, I had a silver bullet answer, I don’t.

However there are some more things which help put my mind in better state to get into flow. In yesterday’s post I already suggested you watch a video on YouTube of Ilovemarketing episode on the 50 minute focus finder. Its one of the best methods of getting the mind cleared and then fully in flow. Earlier to that I have spoken about breathing and yoga.

Another thing which I have found very useful when I am doing any activity which requires intense focus is to play Mozart and Beethoven symphonies. Those have a massive impact on my ability to concentrate when I am trying to do a job which requires immense brain power. In addition I use a paper and pencil to put my thoughts down on paper as they come.

The brain is like the CPU of the computer, it typically is working at a speed which is more than a 1000 times faster than the input-output devices connected to it . If you leave the mind idle even for a milli second, it will like to wander and think of multiple thoughts.

In the life of an average person a typical waking day of 16 hours has about 57000 seconds. You brain has massive compute ability, which means it typically processes tasks very fast and then till it gets the next task, it wanders. Potentially your brain could be wandering 50000 times in a day hoping from one thought to another.

To keep the brain engaged you should use multiple sensory organs (the input-output devices of your body).

If I am reading a book – especially a non-fiction book – then my mind tends to wander. So what I do is I use my fingers to scan through the pages diagonally. Since my eyes follow my finger, two sensory organs are involved and the mind wanders less, in addition I play Mozart and Beethoven symphonies and my ears also get involved resulting in much higher concentration levels.

Why not try these two ideas in addition to what I had mentioned about watching the video by Dean Jackson and doing yoga.

Let me know your feedback and do let me know if there are other methods you have found useful and share it with us.

Till next time

Carpe Diem!!!