Today I was watching a video on YouTube about productising a service offering, to make it scalable. This video is an interaction between Chris Do and Greg Hickman.
I keep talking about a Single Target Market for your offering and how you need to focus all your attention to being able to dominate that market before moving into a different market. Getting all your learning whether its about the social media platform you want to use or the message you want to convey for this one focused market.
At the beginning of the video Greg talks about focusing for one year, with one offering using one media if you want to scale up. He talks about a couple of other “ones” also.
But these stuck to me, because while I only emphasize the idea of one market, this gentleman is going a step further, to also ensure your focus on the media.
I fully agree to the idea of focus to achieve your objectives. Once you have tested the media which is getting you the most traction in the Single Target Market of your choice , then you should only keep using that medium and see how you can reduce the cost, increase the traffic and increase the conversions.
If you do this with focused attention for a year, you would have created a huge “top of the funnel” to keep you busy for a long time. In case of B2B this focus from your marketing team will ensure that your sales teams have leads coming their way.
I am going to explore this idea and will keep you posted.
Till next time then.