Inspite of the fact that I write about marketing, product management, finance etc. The fact is that I am also learning every day. While I have some theories like “Riding the Elephant ” , I am actually a Work in Process.
So when I come across something which I have used earlier and I read a book in which a similar idea is written, then it becomes a validation of my ideas.
In marketing you will constantly come across constraints. Actually in life itself, you will constantly come across constraints. But in case of marketing, I have noticed that Murphy’s law decides to become applicable at the most inappropriate times.
At those times you have to be as resourceful as possible. One of the ways of becoming resourceful is to first identify all the assets at your disposal.
Next see how the same asset can be utilized in a different way.
Third “who” could benefit from the reframed asset and last
How could you benefit from the assets that person or organization has and then go about showcasing them, about how it could be of mutual benefit to both the concerned parties.
One thing which I have used very effectively is the spare technical manpower in our company. I have actually gone and spoken to partners to check if they’re facing technical problems in going to the market.
We have been able to work with partners because of just this one asset that we have and they can’t afford. Due to that they take us to the market, we help them sell and give us all the services.
Sometimes it could be the internal setup or processes or messaging that you have built, which could be repurchased for the other side, in return for something that they have.
In marketing you always need to keep looking with an abundant mindset of how you could reframe the assets you have to get what you want.
Till next time then.