Prioritising 80/20 and ferocity together

Affirmative action, prioritizing, problem solving

This is the latest brain wave which I have had. I had written a post on ferocity which was a word I learned from Steven Kotler in his book “The Art of Impossible…”. His thesis is that if you go out at problems with a ferocity, take affirmative action and the more problems you solve, the better you become at solving problems which helps you become even better to achieve your impossible dreams.

I have been working on the 80/20 principle as suggested by Richard Koch on prioritising my day and then also use the Prioritisation Matrix to work further and plan my day based on impact of what I do and where I want to go.

Now comes the brain wave portion. 80/20 and the prioritisation matrix are all about doing less work but more focussed work. While the ferocity logic is about gaining proficiency by solving more. So there’s a slight dichotomy in my opinion.

Except if you can create enough focussed problems and then try to solve them at a go. so instead of planning a prioritisation matrix for a day everyday, we were to build it for a week in advance. Then we try to achieve the most critical parts of these in a day rather than a week.

I don’t know how practical this would be, how much time will I have and whether I will be able to delegate enough, but I will figure out and let you know how effective it was.

Till next time then.

Carpe Diem!!!

Reframing the assets that we have

Abundance, assets, constraints, creativity, Leverage, possibility thinking, problem solving, Uncategorized

Inspite of the fact that I write about marketing,  product management,  finance etc. The fact is that I am also learning every day.  While I  have some theories like “Riding the Elephant ” , I am actually a Work in Process.

So when I  come across something which I  have used earlier and I read a book in which a similar  idea is written,  then it becomes a validation of my ideas.

In marketing you will constantly come across constraints.  Actually in life itself,  you will constantly come across constraints.  But in case of marketing,  I have noticed that Murphy’s law decides to become applicable at the most inappropriate times.

At those times you have to be as resourceful as possible.  One of the ways of becoming resourceful is to first identify all the assets at your disposal.

Next see how the same asset can be utilized in a different way.

Third “who” could benefit from the reframed asset and last

How could you benefit from the assets that person  or organization has and then go about showcasing them, about how it could be of mutual benefit to both the concerned parties.

One thing which I  have used very effectively is the spare technical manpower in our company.  I have actually gone and spoken to partners to check if they’re facing technical problems in going to the market. 

We have been able to work with partners because of just this one asset that we have and they can’t afford.  Due to that they take us to the market,  we help them sell and give us all the services.

Sometimes it could be the internal setup or processes or messaging that you have built,  which could be repurchased for the other side, in return for something that they have.

In marketing you always need to keep looking with an abundant mindset of how you could reframe the assets you have to get what you want.

Till next time then.

Carpe Diem!!!

Fixed mindset – can’t welcome constraints

constraints, ego, Fear, possibility thinking, problem solving

Yesterday I had written about how I have changed over the years, growing old has also got me to become more open to different thinking patterns, to stop fearing problems and constraints and to rather welcome them.

Sometimes I do get blocked by my own fixed mindset or by others in the team who are not willing to take a different route to solve a challenge. This happens because the existing method had helped solve similar challenges till now. So we try harder to use the same method with the same failure. But because the path has got so strongly ingrained in our mind, we don’t like to change.

At one point in time, calling out or sending physical letters was the best method to get connected to B2B prospects, then came email, then social media. Today with a plethora of methods available you sometimes have to use all of them.But if we were to only stick to calling – and I am guilty of this – then our connections will fall.

So while using various tools like the ones which are shown in ” A Beautiful Constraint” help open the mind to look at possibilities, if you are not willing to work on the results that the tools throw up, you will still be where you started from.

I think our ability to have a growth mindset, possibility thinking and an outward looking nature are all intertwined, as are, a fixed mindset, inward looking and pondering over problems for too long. The later could be because of a fragile ego or a fear that someone else thought of a solution rather than us.

We live in interesting times right now, there are lots of challenges and therefore a lot of opportunities. Its all about what you want to spend you time with.

Till next time then.

Carpe Diem!!!

Welcoming constraints

constraints, creativity, Fear, Human Brain, possibility thinking, problem solving, Uncategorized

I have written multiple times before how I used to be scared when problems came my way.

One of the first people to influence me against being scared was the writing of Jay Abraham. One of the things that has stuck in my mind is one statement – the bigger the problems you solve, the more you can earn.

Over the years, as I have matured the ability to handle challenges has also changed but still there are times when constraints baffle me.

Realizing that its the rain which tries to create all our challenges has helped me in managing the thought process around handling constraints.

A book that I found useful with a good set of tools for welcoming constraints is A Beautiful Constraint by Adam Morgan and Mark Barden.

While a lot of people will talk about looking at the positive side of things and about, thinking out of the box etc. This book gives practical tools which if you use make your brain actually look for options and find solutions.

The more I read about the challenges that we face, the more I realize its our brain which creates mountains out of mole hills.

Till next time then.

Carpe Diem!!!