Russell Brunson

Eradicating the Writer’s block

Affirmative action, confidence, Evolution, Habits, Human Brain

For all of you who have been reading my blog posts over the last two – three years,  you would have noticed that I used to disappear from writing for months on end.

I would keep contemplating forever for the perfect piece, for the perfect English,  for the perfect graphs.

Which ended up me not writing anything.  And I used to feel lousy also because I was not writing.

Today again I was feeling the same situation.  I  had a very long day in office and I was exhausted.

But then 2 things came to my mind which I have been following over the last 2-3 months.

These are 2 pieces of advice.

One is from Joe Polish who says being prolific is more important than being proficient.  If you will practice enough you will automatically become more proficient- something in line with the 10000 hour rule for mastering any skill.

The second piece of advice came from Russell Brunson in his book Traffic Secrets.  He quotes Gary Vaynerchuk in the book, on how he’s built such a huge following. What struck me as critical was his comment about “thinking like a reporter” who has to put just one news report everyday.

I have taken this to heart and started writing these quick posts which you can read while standing in a line at Starbucks or while your sandwich is getting ready at Subway.

How this has helped me is that it has eliminated the pressure on me to write the perfect piece. Instead now I write about whatever is going on with me during the day or on whatever I am working. Also because I am writing consistently, it has improved my confidence, my brain now resists less, and it is on the way to forming a habit.

I would suggest the same for any activity, be relentless, be prolific, do the small things continuously and they will become a habit.

Till next time

Carpe Diem!!!

Relentless – Part II

Habits, Marketing, Sales

Since yesterday when I first wrote the blog post about being relentless this thought has been going on in my mind continuously all through the night that all marketing success at one point comes down to being relentless in your pursuit. You can read the post.

That does not mean there are no other attributes  – like if you are running in the wrong direction then obviously you will reach the wrong place but assuming you have the right direction then if you have to reach your destination you need to be e consistently relentlessly going after your target destination to be able to reach there

After the post I looked around to see which other authors had sold more than a million books and try to identify what all they were doing to achieve those numbers. One author who comes to mind is Russell Brunson. He’s written 3 books and has this relentless effort to ensure he’s in front of the right influencers who read his books, interviewed him and their audiences bought his books.

If I  look at sales,  one of the greatest sales guys I have had the chance to read about was the late Chet Holmes. He had a methodology which he used to call the Dream 100. His idea was very simple. He would first identify the Top 100 (notional number) that he wanted to do business with.

Then he would  relentlessly every alternate day send a bulky packet with information and next day give a call.  In one case as per him , where he had listed 167 companies in his list of dream companies , he was able to get all of them as customers within about an year.

At the end of the day,  the consistent focus of daily activities is what helps these companies execute.

Again as I said earlier this does not mean that you don’t need a good product or service.  It does not mean that you don’t need to differentiate your offerings.  It does not mean that you have a faulty strategy.  These are table stakes.

If you have all the above and then you execute relentlessly that’s when you succeed.  If you have all the above and do things in an episodic way then you will fail.

Till next time.

Carpe Diem!!!