Since yesterday when I first wrote the blog post about being relentless this thought has been going on in my mind continuously all through the night that all marketing success at one point comes down to being relentless in your pursuit. You can read the post.
That does not mean there are no other attributes – like if you are running in the wrong direction then obviously you will reach the wrong place but assuming you have the right direction then if you have to reach your destination you need to be e consistently relentlessly going after your target destination to be able to reach there
After the post I looked around to see which other authors had sold more than a million books and try to identify what all they were doing to achieve those numbers. One author who comes to mind is Russell Brunson. He’s written 3 books and has this relentless effort to ensure he’s in front of the right influencers who read his books, interviewed him and their audiences bought his books.
If I look at sales, one of the greatest sales guys I have had the chance to read about was the late Chet Holmes. He had a methodology which he used to call the Dream 100. His idea was very simple. He would first identify the Top 100 (notional number) that he wanted to do business with.
Then he would relentlessly every alternate day send a bulky packet with information and next day give a call. In one case as per him , where he had listed 167 companies in his list of dream companies , he was able to get all of them as customers within about an year.
At the end of the day, the consistent focus of daily activities is what helps these companies execute.
Again as I said earlier this does not mean that you don’t need a good product or service. It does not mean that you don’t need to differentiate your offerings. It does not mean that you have a faulty strategy. These are table stakes.
If you have all the above and then you execute relentlessly that’s when you succeed. If you have all the above and do things in an episodic way then you will fail.
Till next time.