Just Ask ….you never know – Part 4

ego, Fear, Marketing, Product Management, Questions

This topic has, I think been one of the longest, I have pondered on.

Yesterday I wrote about why it was critical for the marketing / product management / sales folks to be asking questions and how it impacts the ability to succeed in the market.

So why don’t most of the sales / marketing / product management folks do it. One of course is vanity / ego….we know all the reasons why someone does not buy, after all we have been doing this for “xxx” years. The other bigger one is fear because most of us are not prepared to listen to the truth, we don’t know how the prospect will react, we may realise we are the actual cause of the problem.

We would rather end up being busy sending emails, doing “busy” work, attend a lot of internal meetings, rather than go out into the market. These are things we know to do so we do them rather than go and check out the unknown.

Ozan Varol in his book – Think Like a Rocket Scientist has a very nice story – and I paraphrasing it here to get the point out – of your boss asking you to get a monkey to stand on a pedestal and recite from Shakespeare. You break down the problem into different stages – building a pedestal, identifying a monkey and making it learn Shakespeare. What would you do first here.

Most people would first think of building the pedestal first – why because that’s the easiest to do and you will be able to show progress to your boss. If you were to first go to identify a monkey which can speak English, you will never be able to show progress to your boss.

Similarly its easier to show that you have done some activity by telling your boss that you sent a mail, than it is to get to identifying why some one is not buying your product.

This is one of the biggest frustrations I face in trying to get my teams to figure out why people are not buying something from us. If you can master this art of just asking – you can’t imagine what all you will learn.

Till next time then.

Carpe Diem!!!

Thinking and Action – frameworks

Affirmative action, books, Flow, Frameworks, Habits, Human Brain, possibility thinking, problem solving

Till now I have been generally written about how the brain gets positive feelings when you do a gratitude exercise or when you do charity etc. This feeling helps your brain see more possibilities. This was actually topic of my last post. While all of this is true, I still was not able to figure out what will ensure that I keep taking action on a continuous basis because at the end of the day, just thinking won’t get you there, you need to take action.

This is not to degrade the thinking process. As a matter of fact if you spend time into thinking then the chances are that you will find a solution which may be extremely elegant and solve the problem. But you need to have the grit or persistence to work on the solution, figure out if it actually works, if it doesn’t, go back to the drawing board and find another solution.

How does someone ensure that they are always taking action. What will create that behaviour which will make me ensure that I am moving in the direction, to achieve my goals of the impossible while I am coming out with more creative solutions to handle my constraints.

While I am not sure if I have all the pieces of the puzzle in place for me, I do think that there’s a combination of things which I have observed when I have read the following 4 books – Tiny Habits by B.J.Fogg, The Art of the Impossible by Steven Kotler, A Beautiful Constraint by Adam Morgan & Mark Barden and Think Like a Rocket Scientist by Ozan Varol.

So two of the books – in no particular order – are about solving problems and handling constraints, one is about creating behaviours and the last is about taking your brain into a high performance agenda. over the next few weeks I will try to see if I can take out the best pieces of advice and put it into a framework for myself and see the results.

So there are some low levels activities which I completely stop doing – like writing emails. Then I create behaviours for small things which can make a huge impact for me, find processes and frameworks to resolve constraints – thinking tools and then get into flow to figure out creative solutions. If I can have prompts to help me do all this then I would have really figured out a way to not get stuck from time to time in time.

Once there’s a behaviour based on a habit, then my brain will also not get over worked. With the energy that I conserve, I may actually figure out even better solutions.

Is this too much of a fancy. I don’t know. Let me put it in action and see. I will keep you posted.

Till next time then.

Carpe Diem!!!