Being prolific – start with your first step

Evan Carmichael has had over 300m views on his YouTube channel and has made more than 10000 videos.

I keep writing about how it is more important to be prolific than perfect (a statement which I took from Joe Polish)

Evan started making these videos from 2009. So in less than thirteen years he’s made more than ten thousand videos or close to about 900 videos a year or 3 videos a day assuming he was taking one day off.

Now that is what prolific is. Due to that, today he has more than 3 million subscribers on YouTube itself.

I do know that he’s also an author but I don’t know if he’s got got other social media channels on other platforms.

There’s a positive feedback loop which gets created when you reach a critical mass. Evan himself mentions that in the first 5 years, since he started posting videos on YouTube, he had only 5000 subscribers and then in the next 5 years he crossed two million. Obviously he must have taken other steps as he learnt the game, to become better and better.

But you can’t become prolific if you don’t start with your first step. In the first two years of this blog, I found it difficult to post 52 posts, but subsequently I got into the rhythm and today I have been able to cross more than 400 posts. Not all posts are great. But the fact is that I don’t let perfect come in the way of being prolific.

Till next time then.

Carpe Diem!!!

Branding – why it’s so important

B2B, Consistency, Trust

Today’s is going to be a short one. Most of my posts are generally less than a three minute read, but this one would be even shorter.

Today I had the opportunity to visit two luxury hotels in Delhi.

It is heartening to see that the travel and hospitality industry is coming back so strongly . This is one industry which employs so many people directly and indirectly.

What’s important to note is that both these hotels are 5 star properties. So they are not cheap by any standard, but still they are going full. One is an international brand, while the other is an Indian brand with an international presence.

My thinking is that people trust that these brands would be taking necessary precautions which unknown brands would not.

During tough times, the brands , that have built a strong relationship based on trust, get to grow their business. Brands are built by consistently delivering on what they promise.

Whether you are in B2B or B2C , consistently delivering on your promise gives long term dividends.

Till next time then.

Carpe Diem!!!

Consistency in your marketing

B2B, Consistency, Marketing, Marketing Stamina, messaging, single target market

I keep talking of the single target market, the messaging , the related supporting “infrastructure ” . Marketing books talk about the 4Ps and various other different ways to structure your marketing.

What gets missed out is the consistency to ensure that we follow what we plan. A lot of times, some new urgency comes up and what was planned gets put on the back burner to attend to the urgency.

One of the ways you create a brand is by ensuring that your customers see you on a consistent basis and remember you when they have to take a decision for that kind of a product. Everyone knows Coke, so why advertise. But the Coca-Cola company wants you to first think and ask for a Coke when you’re thirsty. That’s consistency.

Even in B2B , where decisions are generally not impulsive you have to ensure that you are consistently messaging your audience. You have to be patient with B2B because you don’t know when a requirement comes up and they reach out to you because you have been consistently following up.

That’s why the concept of Marketing Stamina becomes even more important. You have to plan with a 3 year window and keep focused to ensure that you are always “in the game”

Till next time then.

Carpe Diem!!!