Marketing

Relentless- Part III

compounding, Financial Independence, Habits, Marketing, Uncategorized

Even passive activities can be relentless

Last 2 posts I have been talking about being relentless with respect to Marketing and sales of various kinds

Today I will be talking about how I realised that the systematic investment plans or SIPS are a different kind of relentless activity.

I have mentioned multiple times that you should give a mandate to your your ETF or mutual fund to deduct the amount directly from your account and invest.

On one level this becomes a passive activity because you are no longer involving your brain to make a decision.

However we have also noted that being relentless is a habit which is needed if you want to succeed systematically rather than episodically.

So where’s the paradox.

If you have to become wealthy then you have to invest relentlessly on a regular basis. A systematic investment plan is also a regular, consistent activity a.k.a relentless. The only difference being that you don’t need to tax your brain. You are automating the process of being relentless for your investment.

To that extent it’s an ideal opportunity….you have outsourced your relentless activity to a system….and you can become wealthy on the way

Think about it…..small amounts of money invested relentlessly…taking advantage of the magic of compounding…can get you financial freedom.

Till next time,.

Carpe Diem!!!

Relentless – Part II

Habits, Marketing, Sales

Since yesterday when I first wrote the blog post about being relentless this thought has been going on in my mind continuously all through the night that all marketing success at one point comes down to being relentless in your pursuit. You can read the post.

That does not mean there are no other attributes  – like if you are running in the wrong direction then obviously you will reach the wrong place but assuming you have the right direction then if you have to reach your destination you need to be e consistently relentlessly going after your target destination to be able to reach there

After the post I looked around to see which other authors had sold more than a million books and try to identify what all they were doing to achieve those numbers. One author who comes to mind is Russell Brunson. He’s written 3 books and has this relentless effort to ensure he’s in front of the right influencers who read his books, interviewed him and their audiences bought his books.

If I  look at sales,  one of the greatest sales guys I have had the chance to read about was the late Chet Holmes. He had a methodology which he used to call the Dream 100. His idea was very simple. He would first identify the Top 100 (notional number) that he wanted to do business with.

Then he would  relentlessly every alternate day send a bulky packet with information and next day give a call.  In one case as per him , where he had listed 167 companies in his list of dream companies , he was able to get all of them as customers within about an year.

At the end of the day,  the consistent focus of daily activities is what helps these companies execute.

Again as I said earlier this does not mean that you don’t need a good product or service.  It does not mean that you don’t need to differentiate your offerings.  It does not mean that you have a faulty strategy.  These are table stakes.

If you have all the above and then you execute relentlessly that’s when you succeed.  If you have all the above and do things in an episodic way then you will fail.

Till next time.

Carpe Diem!!!

Relentless

Marketing, Sales

It’s an adjective.

Synonyms – Persistent, Non-Stop, Continuous…

An adjective qualifies the noun – grade 5 English grammar course. In this case, the noun is going to be a person. A relentless person a persistent person is how this will be used.

So what is the significance of this English grammar lesson for today’s post.

The other day in one of the posts I mentioned about the I love marketing podcast episode with Chris Voss and I explained why I admired him because of his usage of of words.

With a background in hostage negotiation you have to be careful with your words and the words should have the the exact Nuance of what is being thought by the speaker. That is one of the reasons why his vocabulary is so good.

During the podcast, one of the questions asked to him was on the launch of his book, in 2017 I think, and how he went about promoting it.

One word that he mentioned which immediately stuck in my head was the fact that he was relentless in ensuring that he was on two interviews a week at the minimum, to promote his book which he is doing to this day.

While the book – Never Split the Difference – is very good, but if people don’t hear about it they will not go and buy it. So it’s a terrific lesson in marketing.

We may have a terrific product or a terrific service but if people do not come to know about it then people will not buy it.

In one word he had put out such a big strategy for marketing

Everyone knows about Coke. But they relentlessly advertise about their product so that when you visit the shop or restaurant and you are thirsty the first word which comes out of your mouth is a Coke.

Everyday in marketing and I am including sales as part of marketing only for the purpose of this blog, if you are not somehow reaching more and more customers everyday , by some mechanism , you will not be able to build a sustainable pipeline and a predictable business.

You need not be brilliant, you need not be teriffic , but if you want to succeed you have to be relentless, persistent et al.

Till next time

Carpe Diem!!!

Changing the narrative

compounding, Financial Independence, Health, Marketing

Hello Everyone. Its been quite a few months since I wrote on my blog. I hope all of you, your families and near and dear ones are safe during these tough times.

I have been contemplating a lot about what should constitute my next items on the blog and the structure. While I have been writing over the last few years on “The Magic of Compounding” and its ability to create “Financial Freedom” I was wondering what would be the outcome for someone to achieve financial freedom. Is that outcome really worth the effort.

So that’s what’s been keeping my mind occupied. I have been reading a lot of books in the meantime, which I will analyse in the coming weeks. The biggest benefit which I could think for getting “Financial Freedom” is to have a life well lived. So compounding becomes a tool to get financial freedom and the freedom you get helps you live your life to a full potential or at least with less regrets of “What Could have Been”.

To be able to “Live Life Well” then you need to have other things also.

  1. You need to be in good health – if you don’t have health then all you will think of is your ailments – but if you have good health then you can dream about other things
  2. You need to be able to dream and change contexts from your present scenario – which means you need to gain more knowledge, visit new places and gain more varied experiences
  3. You need to excel on your own Unique Abilities ( a term Dan Sullivan of Strategic Coach uses very often)

Let me know your comments below on what else you think is needed to “live life well”

So I will be changing the narrative of my blog as we go forward – I will not only talk about “Compounding” and “Financial Freedom” which I am very passionate about, but also look at other areas like Marketing and Health.

Marketing and being able to present things and interact with people has been one of my areas which I think I am very good at. So I would like to share those ideas as I come across them.

In addition I have been very fascinated with how improving my daily health habits has helped me improve myself. A lot of you could be in a similar boat so I would love to share those aspects as well.

When I started blogging my emphasis was to help people especially youngsters to avoid the mistakes that I had made as I reached middle age in my financial abilities.

Now while I will keep on that, the narrative would change to also include how a better health and better marketing could help write on our tombstone – This Person Lived Her/His Life Well

So till next time ….

Carpe Diem!!!