Two milestones for this blog

Affirmative action, Fear, Gratitude, Human Brain

I wanted to take this opportunity to thank all of you who read my posts and follow my blog. I hit two milestones in the last few days. The first one I crossed 400 posts total and the second one is that I have written one post everyday for the last 200 days.

One of the main reasons that I have been able to achieve this milestone is that you read my posts. I am grateful.

I talk about the the first step or just one step etc. Just so that all of you , who have started following my blog recently, understand where I have come from, I took the first step to writing my blog in 2017. There were a lot of start and stops. I thought I had to be an amazing writer with deep facts. Those were all the items my brain was showing resistance (creating fear) to do work for writing the posts.

Initial couple of years, I let the resistance overrule me and I put up posts only once in a while. After that I heard Joe Polish multiple times talk about being prolific versus being perfect. I slowly started putting up the posts a daily basis. these were typically short posts so that I didn’t have to have too much mental load of making a perfect post. The idea was that you could read this post on your mobile / tablet while waiting in the line for your coffee.

I have tried to maintain that style. Rarely are my posts longer than -3 minutes read and I try to give out the core message within that timeframe.

Whether its getting your marketing right or your financial independence, or your health – the 3 key themes I write about – just start, like I have. Once you start the momentum eventually carries you through. Today I feel incomplete if I don’t spend the 45-60 min to write a post for you.

Till next time …. for our next milestone

Carpe Diem!!!

Just take the first step – to your financial independence

Automation, compounding, Fear, Financial Independence, Human Brain

Before I actually started on my financial freedom journey, I had been a lot of times to banks to see what were the options for saving, but the interest rates were so low that I thought I would need huge sums of money to hit my goals. Since I didn’t have that kind of money, I just gave up.

I also visited a lot of mutual fund presentations where they spoke about depositing money and how it could grow over a period of time. To cut the long story short, whenever I saw the amount of money needed and the time it would possibly take to get there, my brain would show resistance and I would not invest anything.

If I had invested a little more during those early years when I was just getting started in life, the magic of compounding would have played its role and even that small amount would have become gigantic in the last 25 years. I have mentioned earlier in my posts how my accidental discovery of a statement of a minor Rs2000 (about USD70) which I had invested in 1995 and forgotten, had become more than Rs100000/-(USD2000 approx) that I got shaken out of may slumber.

Our brain gives us a lot of resistance (fear) at anything new. It will throw up a lot of arguments as to how you will manage with $50 less every month. And then life just passes. Before you realise it you are nearing 50 and then it seems as if there’s no future.

But if you just take that first step of automating the process of investment so that even if only $50 goes out of your account every month and you don’t bother about it…..in a few years the magic of compounding will take over and you will be well on your journey towards financial freedom. You will also realise that you don’t even notice the reduction of the $50/- every month after sometime because our brain adapts to the new lifestyle.

If you have hit 50 and you think you are late in this journey, you are wrong. You can make the magic of compounding and the concept of Hemachandra Fibonacci numbers work in conjunction. This way what you have lost in terms of time in the compounding equation can be brought in by the additional principal that you keep investing every month. Most mutual funds have the concept of increasing the contribution in your Systematic Investment Plans . So if in the first two years you have invested $500 each, in the third year invest $1000, then in the fourth year invest $2000 and the fifth $5000. Just keep adding the previous two years and increase your investments.

Its all about taking the first step to convince your brain that it can be done. After that its just the process. But its the brain which will put up all the resistance and you need to reassure it, that there’s no danger by taking the first step. Once it realises there’s no danger then you can keep moving without a problem. So just take the first step and get started on your journey for financial independence.

Till next time then.

Carpe Diem!!!

Losing hurts more than the joy of winning – Product and Brand Management – 2

B2B, ego, Fear, Human Brain, life time value, losing, Marketing, Product Management, winning

In yesterday’s post I spoke about how the human brain’s resistance to lose, makes the job tougher for a product management person to get a new product into the market. Nobody wants to be seen as a fool in case something goes wrong. The hurt of losing is very acute.

On the other hand there’s a positive side for the marketing person to utilise. Since marketing is applied psychology, you need to use this same concept to your advantage. That’s how brands are built. They are the trust / the promise that a user feels, when buying something from a known name (brand) versus buying an unknown name.

In the B2B space, therefore once you have entered into an account and done an excellent job, you need to spread your tentacles and try to do as many things as possible. Since the customer trusts you, they will prefer to first come to you to check out before going out into the market to find a new vendor.

So while getting into a B2B customer is tough, once there and if you have done an excellent job, the possibility of doing long term business is very high. So when looking at a B2B customer, you need to look at the lifetime value of a customer before taking any decision of refusing an order. Especially if it is at the time of entry into the account, you have to keep this dynamic in mind. Even if you have to make loss on a one time deal, for the first time, you should pick up the deal, provided you are clear that they do a lot of buying where they will involve you. You can then make up for the money you lose, by getting a logo to brag about in your brand building as well as the long term revenue possibilities.

You will also sometimes come across customers who will always want you to lose. For those types of customers, you should be ready to leave them at the earliest.

But coming back, the same feature of the brain which causes us hurt can also be used to increase revenues by ensuring that the customer realises why they trust you versus trying a new vendor.

Till next time then.

Carpe Diem!!!

Losing hurts more than the joy of winning- Product and Brand Management

B2B, ego, Human Brain, losing, Marketing, Product Management, winning

I had written two posts on my practical experience the other day on how not getting one packet out of the two I had ordered….made me feel bad while getting a complementary gift from the company which was roughly 8 times more in terms of value did not cause me as much joy.

This has a lot of implications for us marketing folks, whether you’re in product management or brand management etc.

Once people have experienced your product or service, then they would not like to try another brand. This is especially true for high value items. Since most B2B procurement tends to be high value, there’s an even bigger inertia to change. No one wants to feel or be seen as a fool who took a wrong decision.

Since our brain feels the loss more acutely, if something goes wrong with a decision to take a new vendor, the manager who took the decision will lose face. They may have taken a lot of right decisions but one wrong decision will keep haunting them. So they would rather go with the tried and tested vendor even if the technology they have is old or product is not as good as yours.

As a product manager , you need to figure out how you will find those companies who have a management which is willing to take risks with your new offerings, if you are coming for the first time in the market. On the other hand if you already have customers, you should always take your new offerings to them to try out. Since they know you they might be willing to experiment with your new offerings.

We will continue on this topic further in tomorrow’s post.

Till next time then.

Carpe Diem!!!