Thinking long term

B2B, competition, execution, Marketing Stamina, persistence

One of the key things to be successful is to have the stamina to play for the long term

If you can just be in the game for a long enough period of time,  a lot of your competition will just fall by the way side.

The reason for that is that most people on play for the sport term and if they don’t become successful fast enough then they quit. Some others quit because they don’t have the wherewithal to last long enough.

Yesterday I was having a discussion , with my colleagues,  about engaging with partners . One of the points that came out was that it takes almost a year before the partners actually start trusting you to talk about opportunities.

This is for a specific case of services where we were looking for partners.  But the important point is that if we don’t have a long term plan to stay in the game we will give up this market.

When you plan your business for the long term,  then you next figure out the Financials accordingly.  Based on that you work on the kind of mediums you can use to do your marketing. You can decide the best possible market for you to focus such that you can play for the long term.

You will win the war if you just have the ability to fight a lot of battles. This is true for a physical war as well as in marketing.

Till next time then.

Carpe Diem!!!

Execution is everything – or is the idea important

execution, ideas

I am generally a big picture guy. I don’t have the discipline for continuously looking at the details or working on the day to day activities.

However for any team to operate you need to have a daily rhythm of ensuring that the team performs. That’s where the discipline of execution comes in. Ensuring that the right things get done and are done continuously is a big job and I admire companies who have grown so big and still continue to surpass the results every day. Its the sheer execution that their managers are taught to do.

On the other hand the people with ideas – like me – think that executing on a bad idea will not get you anywhere. So you may have the best execution skills but if you don’t have a good idea it won’t get you anywhere.

The ideal situation is if you can complement whatever your skill is with someone who has the other skill. If you are a big picture guy and hire another big picture guy then your company is doomed. On the other hand if you are a good execution guy and take the other person also from execution then how will you get new ideas to for the Next thing.

But inspite of all the arguments which both sides give, I think if you have a team or a company, then you need really really strong execution. Someone needs to watch on how things are happening on an hourly basis otherwise very soon things go out of control.

Execution has a lot to do with follow-up. Due to my ability to drift away from targets I have found 2 things useful. One when I have team meetings, I want someone to make a “What-Who-When” list of the things that were discussed. What is the item that needs to be done, Who is responsible for getting it done and by When do they need to get it done. The other thing which I have found useful is to put a task on my calendar on my phone. Then when I have performed the task and I need to follow-up with someone on it, instead of closing the task I just change the date on the task for a future date and save it. So automatically the task shows up again till I have closed it. I am still trying to find even more effective methods.

What’s your view? let me know in the comments section below.

Till next time then.

Carpe Diem!!!