Branding – why it’s so important

B2B, Consistency, Trust

Today’s is going to be a short one. Most of my posts are generally less than a three minute read, but this one would be even shorter.

Today I had the opportunity to visit two luxury hotels in Delhi.

It is heartening to see that the travel and hospitality industry is coming back so strongly . This is one industry which employs so many people directly and indirectly.

What’s important to note is that both these hotels are 5 star properties. So they are not cheap by any standard, but still they are going full. One is an international brand, while the other is an Indian brand with an international presence.

My thinking is that people trust that these brands would be taking necessary precautions which unknown brands would not.

During tough times, the brands , that have built a strong relationship based on trust, get to grow their business. Brands are built by consistently delivering on what they promise.

Whether you are in B2B or B2C , consistently delivering on your promise gives long term dividends.

Till next time then.

Carpe Diem!!!

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