Human beings have been designed to be social animals. Our ancestors used to live in groups so that they were protected from wild animals which were much bigger and more dangerous then them. This meant that the our ancestors had to conform to the group rules to stay together.

Being thrown out of the group would also mean being killed by an animal so dangerous.

So being thrown out was not only humiliating, but the humiliation could become life threatening.

So today our brain still carries the wiring of our ancestors It does not want to get humiliated because then we will be thrown out of the group and the wild animals can kill us. Our survival is at stake.

As I have mentioned many times before our brain is primarily wired for our survival only. The moment it senses a threat to the survival it starts giving resistance. So because of that resistance we try to avoid doing anything new because if it fails it can be Humiliating and that can be a problem of survival.

Have you had your brain give you all the dire consequences of an action you have taken. It is this same feature repeating.

What the brain is not recognising is the fact that today, there’s no survival issue in more than 99% situations. We live in a much more safer environment than before.

That’s one of the reasons that entrepreneurship has been found to succeed in clusters with first generation entrepreneurs. Because then a failure is only seen as an experiment and the social system around you does not ostracise you. The brain feels more comfortable taking risks.

On the other hand if you come from a business family, then entrepreneurship is considered a given and therefore the children don’t even think in terms of failing in taking/starting a business. While people whose parents have traditionally been in service dominated home tend to stick to being in services.

What all our brain can do!

Till next time then.

Carpe Diem!!!