Making a Difference

Affirmative action, differentiation, Lifestyle

I was listening to an interview of Sir Richard Branson of the Virginia brand today. It was a fairly dated interview, I think about 10 years old. I found it on ilovemarketing.com.

There were three things which stood out for me in this interview. One was the fact that the whole philosophy around which Sir Richard Branson operates is how can he and his companies make a difference in the world.

Even when someone asked him for advice to entrepreneurs, he mentioned about how you can keep increasing the circle of influence where you make a difference, as your company grows.

The other thing which stood out was his emphasis on protecting his time. These people who were interviewing him had all paid a quite a handsome amount to his charity to get an opportunity to interview him. But on the clock he politely closed the interview.

The last thing which I was amazed about was his focus on his family. I have not known too much about him so didn’t know anything about his family. But the way he spoke about how he always ensured , inspite of the fact that he has such a huge business empire, that the family was together was a delight to hear.

If people who run such huge companies can find time to be with their families and also do good and make a difference, then we should be able to also do small bit to the society in which we live.

Till next time then.

Carpe Diem!!!

Try just one thing….then move to the next

ideas, Marketing, Sales

I hope the content I give is useful and interesting. It’s good to know that some people read it and some people like it. I am grateful to all of you who regularly read my blog.

However I will be really happy to know if you have used the various marketing and sales ideas which I have given, actually helped you make money. Whether you work for an organisation or are an entrepreneur, at the end of the day its about getting business to happen. Action is what is critical to get anything to succeed. So if you don’t try out the ideas, you wouldn’t know if what I am writing about can be applied to you.

Like the picture above, the film can be in the mind of the director, but until someone cries action and people start acting, a film cannot be made. No director won an Oscar for a film which was not made.

My advise is good for the small companies / entrepreneurs. Its not for the mega corporations who have lots of money to spend in creating brands and then assuming business will come. Mine is more about the small company which does not have enough funds so they have to ensure that whatever they do gets converted into revenue.

Even within these types of companies, there could be some who can afford to invest in relationships and build the business while for some it mean creating a pipeline of prospects today so that they can survive tomorrow and ensure a smooth flow of business.

However you will not know if what you are reading is worthwhile if you don’t try it. If you try and it does work excellent, let me know. If you try it and it doesn’t work, even then let me know. I am trying to see how broad based is the possibility of the ideas I share. These are all things which I have tried to work out and see. When I see some success, I try to see if they can be applied to other areas also. If because of my ideas you can get more success, I will be extremely delighted.

So I look forward to your comments.

Till next time then.

Carpe Diem!!!

Thinking time

Fear, Human Brain, possibility thinking, Thinking, Worry

Inspite of having so many productivity tools, we are so busy these days that we are not able to take out time to think.

Over the years, I have been sharing how I have tried to regain some of my life by eliminating apps from my mobile phone and tablet, so that they don’t interrupt me. That has definitely helped me regain at least about an hour, but given the amount of travel we have to do, its still a small piece.

Even on weekends, we have chores to run and family and friends to meet and interact with, which eats up time. Now we need to do all these things, because they help us get away from being caught up in our mental rut.

If you can somehow plan out your week, month, year in advance to cover 60% of what you want to achieve and leave 40% slack for unexpected situations, then you can genuinely achieve a lot. But if you have not got time to think, then you can’t plan.

So figure out ways to carve out at least 50 min in a week, in one stretch, when you will plan of the next set of activities. Once you do that, you get a lot of clarity on the next steps you have to take. To give an example, I have been thinking on ways of how I can increase my passive income. However it was always something to do. Today morning I took out about 40 minutes of time to just think of ways, because this was causing me a lot of insecurity. Finally I figured out an action plan, which I will need to put in place from tomorrow.

Now that it’s moved from your brain to the paper for execution, the brain is relieved that it no longer has to bother about protecting me and therefore my fear and insecurity has fallen. Tomorrow onwards, I will just need to ensure that I ticking off the points that we have identified.

Once the brain knows you have an action plan, it stops showing resistance and throwing up all the disaster scenarios.

Take time out for just thinking – put on some soothing music and let your brain dump out all the points it has and then figure out an action plan. This will also showcase possibilities that don’t come up when you are in the transaction mode.

Till next time then.

Carpe Diem!!!

A spectrum of people to be targeted

lead generation, Marketing, single target market

Once you have chosen a Single Target Market to focus on, you need to find ways of addressing that market.

In any market there will be a spectrum of customers- At one end you will have people who are reactive, they are in pain and they need a solution now. At the other end of the spectrum you will have people who are progressive and proactive and want to take measures before a problem occurs. And in between are people at various degrees between getting into pain and getting to become progressive after observing something.

Generally its a good idea to target the people who are in pain first, because they can give an order immediately. Immediately is a relative term – depending on the sales cycle of what you are selling. If you were caught in a hurricane or cyclone and your roof has blown away, then you need to get the roof fixed immediately as in yesterday. On the other hand if you are in B2B , immediately could mean a roll out in 3 months.

But how do you identify someone who is in pain in your market. Most people who want an instantaneous answer would always search on Google. So if you can advertise on Google with the exact same terms that the customer would think when in pain, then they could come on top of Google search and get business.

As I had in my post yesterday however, you have got someone to raise their hand by clicking on the link but if you don’t capture their email address, that advertisement will go waste the person visits your website without giving their email. You need to figure out a way to address this.

Similarly for the other end of the spectrum – the progressive or proactive folks. They will also go on Google or in case of B2B, they will ask their subordinates to find out things. Those subordinates will also first go to Google. So what will they those folks think when they have to do some thing proactive in their category. Again put out the paid advertisements with respect to that.

But first focus on the people in pain, because you can get business faster. Once you delight the customer, then you can do even more business with referrals and other things.

Till next time then.

Carpe Diem!!!