I am big on relationships. Therefore one of my key tenets of growing a business is “Riding the Elephant” . Where you provide a symbiotic relationship to the OEM so that you grow your business while you help them grow theirs.
But times do come when it doesn’t make sense to continue to ride the elephant. Most business relationships work on trust and mutual benefit. if one of these starts faltering then the relationship starts to fail. Then it takes a lot of mature leadership and massive energy to put things back in place.
Sometimes the elephant starts getting arrogant or gets the feeling that they are doing an obligation by carrying you on their back and don’t value your ability to help it get the food. That’s when the elephant starts shaking trying to make you fall off. At that stage you either show your worth where if you don’t help, the elephant is not able to get food- as an example, then may be the elephant will stop trying to throw you off. On the other hand if it is able to find food on its own then it will flex its muscles to throw you off.
In these kind of situations its always a good idea to get of the elephant and find another elephant to ride. Sitting on the elephant for old times sake will only hurt you.
While its good to have long term relationships, the relationships should not end up being annoying and lame.When that starts to happen, it’s time to move forward.
Till next time then.