Being in marketing and sales I am always looking to find ways to get opportunities. Some of the methods I have written about in separate posts are finding the right “elephant ” to ride so that wherever the elephant finds opportunities, it takes us alongside.
Then I have written multiple times about other partnership mechanisms to help you get closer to opportunities.
Today I will write about what Richard Koch talks about in his wonderful book, The 80/20 for Manager- the power of loose and distributed networks .
One network is what you build consciously by nurturing various people, by giving value in advance. This is something that Joe Polish calls his Genius Network. With these people you stay in touch, help them and they in turn help you. So when they see an opportunity they join hands with you to address the opportunity or you take their advice to get that opportunity.
Then their are networks where people know you through other people or because you have at some point worked with them. In either case they remembered you because they believed that you are good person and good in the job.
It is these kind of people who refer you for an opportunity to a friend or to a third party , without any possible gain to themselves, except the feeling of helping someone.
It’s then that opportunities come searching for you. If you have helped enough people, and you’re known for doing a good and honest job , then people love recommending you. This is what happened today with me.
Out of the blue today somebody came seeking me out to showcase our products/ services at an event they are doing and they won’t be charging me anything. We are always looking out for opportunities to showcase our solutions to a wide audience and this is a God send eventhough the time is very short.
It comes back to my basic philosophy to always help people, excuse some where the Karmic cycle plays its role.
Till next time then.