Energy, Habits, Human Brain, Marketing, problem solving, Sales

This is another of the new words which have got added to my Lexicon after reading Steven Kotler’s book The Art of the Impossible.

The word ferocious is a well understood adjective generally used with wild animals and people who are very savage or intensely angry kinds.

However Steven over here is using the word as a noun and is calling it a habit. Now that is what I found unique.

Ferocious, fierce are all words which are generally used in the negative or wild sense. I have not found them being used in positive sense and that’s why I thought of sharing this with you.

Here Steven has made it an essential habit if you need to have enough motivation to achieve the impossible. If you know the big dreams you want to pursue ( he calls them MTPs and HHGs) then you need to be at them day -in and day – out for a long period of time. The impossible is not something which can be achieved in the short term.

But if you attack your dreams by ensuring you are continuously solving the big problems that come your way, sooner rather than late you keep getting better at it. Then it becomes a habit. Once something becomes a habit it takes less energy. Something similar to what I was talking about in my post a couple of days back. Once the habit gets ingrained into your system the brain goes into automatic mode. It does not need to spend energy. As I have mentioned in my earlier posts, the brain uses almost 25% of the requirement of energy that the body has. By making something a habit you conserve energy.

The advantage of this is 2 fold when you attack the challenges with ferocity and make its a habit – the first is the saving of energy which means you have more energy to handle other tasks and the second is that you save time. If you can solve more problems in the same time than I can, you will be way ahead of me. This attribute of being able to save time in the long helps you target impossible dreams.

The bigger the problems you solve, and more problems you solve, the more valuable you become. The more valuable you become the more people get aligned with you.

This is true in all facets of life. Even in sales / marketing, the more prospects you interact with, the more challenges you handle, the better your responses become, faster. You therefore are able to handle even larger number of prospects. If your sales team has the habit of ferocity to target a large number of prospects in a limited amount of time, success will be with them. We generally use the term fire in the belly of the sales person. Now this is a new term I have learnt to push my teams

Till next time then.

Carpe Diem!!!

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