For product management in a technology company, the big challenge after identifying a single niche then targeting it, is the adaption of the technology.
Most technology based products are integration of existing resources. Very rarely are they designed from scratch for every component.
If by chance your product is designed from scratch then this problem is even more acute for you.
If the end user of your technology is not able to adapt your product easily as in 2-3 steps then even the most technologically superior product will be sent the grave. The human brain does not like change and therefore people resist any kind of new products. This is the biggest blockage for new technologies.
Look at Instagram or WhatsApp, such easy to use apps, therefore the adoption is in millions. It does not mean that the product is simple. I am sure the complexity is enormous, but they have kept it hidden from the customer. The user experience is very elegant and easy to use
Similarly the Iridium satellite phones, with the best pedigree and the ability to connect you from wherever you are in the world, bombed.
When doing product management of technology based products, you need to keep in mind if the existing infrastructure willsupport your technology. How much will the user have to unlearn to use your technology. What can be the simple things you can do to increase adoption.
This is a very complex subject so we will cover over multiple posts.
Till next time then.