Dean Graziosi – Page 2 – ANIMESHJMATHUR

I had heard this word for the first time about 2 years back in one of Dean Graziosi’s books or training seminars. I heard this again today while I was doing the Breakthrough DNA training, from Dean Jackson.

I have pre-dominantly come from the technology background where typical deal cycles are around 3-6 months. Being B2B, these are not impulsive purchases where people are not bothered about the risk with low value items.

In this scenario it takes months and months of messaging, following through, which results in leads getting generated.

Even after the leads come through its not going to result in an order.

Its your persistence to keep following up with the leads on a regular basis because sometimes it could take months for these customers to decide. This persistence is what both these gentlemen call as Marketing Stamina.

To ensure Marketing Stamina you need content to keep adding value to your prospect. But you also need to have cash flow to ensure you survive while this process is going on.

This is where the economics of lead generation and lead nurturing come in. You need to be clear how much money has to be spent to get a lead to come into your funnel and how much time the lead stays in the funnel before they buy (not necessarily from you). During this time you have to keep nurturing these leads.

This is different from the concept of Life Time Value. Life time value is about long term profits from a customer and the referrals. However the economics of lead gen and lead nurturing are more related to cash flow today.

So based on your economics and what you can afford to spend you choose the media for running the message to your prospects for both lead generation as well as for lead nurturing. You can’t run out of money or stamina because that is how you will build a long term business.

Till next time.

Carpe Diem!!!

I have been writing about how investments can help in getting financial freedom. Have written extensively on how even a few percentage points of differences can make substantial differences in your earnings in the long term. Have also shared about how having different buckets of investments can also help you plan your vacations or other activities, which can make you happy.

Yesterday I was reading a book by Dean Graziosi – Millionaire success habits. While this book is not about investing styles and strategies, I would highly recommend you reading this book for the overall enhancement in the quality of your life. It helped me identify a few blindspots which I didn’t know I had.

In one of the chapter’s. he talks about stacking some money from whatever you earn to increase confidence. This was a new take on a topic dear to me.

I have also written earlier about how even very small amounts invested over long periods of time can make you wealthy, because the amount is never the issue…. it is the duration and the interest rates which determines how wealthy you can become.

Dean’s logic is that when you stack even small amounts, it gives your brain the satisfaction that there’s money for a rainy day and therefore you feel better, more confident and your decision making improves.

I would think confidence is a precursor to multiple things other than just pacifying your hyper active brain and taking decisions. When you are confident, you are buy definition not fearful. As per a study human beings have 70-80 thousand thoughts in a day out of which more than 70% are negative thoughts. Since our brain still has “fight” or “flight” response to most things these negative thoughts spiral into some of the other kind of fear.

Fear can be from you losing your job to your health to speaking to an unknown person or speaking in public. Most of the fears however boil down to either not having money (food) or health which are the most primal fears going back to the time when we lived in forests and hunted for food.

By stacking money and investing it you can give your brain positive inputs so it does not go into the fight or flight mode.

In addition the compounding equation starts playing. An ideal way to do this would be putting regular amounts into SIPs from mutual funds or into SIPs of ETFs. You can start SIPs in India from as low as Rs500/- (USD 7/-) per month.

Most people, like Tony Robbins says so often, over estimate what they can do in one year but under estimate what they can do in a lifetime. This Rs6000 (Rs500*12months) will become close to Rs100,000/- (USD 1500/- ) if invested for 20 years at an interest rate of 15%. If every year they were to invest a similar amount, then after the 20th year, EVERY YEAR, even if they don’t invest anymore they will definately have Rs100000/- coming without effort and securing their future.

Now if you know that even the small amounts of money that you are stacking will ensure your future, you would be able to take on your “present” with more confidence. And if you make your “present” better, your future will automatically turn out to be better because your future is based on the foundation of your “present”

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