I get quite frustrated with people trying to make things perfect and in turn not letting progress happen.

Being from marketing, my philosophy is to get something good enough and get it into the market, test and keep improving. On the other hand I come across people who would like to keep getting a product perfectly designed, made and only then shipped out. My worry with that philosophy is that time may run out and some other competitors might takeaway the market.

I also realize, if you are an artist, you would like to be the next Michaelangelo and don’t have an argument against it. As a marketer I have very limited capabilities to predict how the market will respond to what I have to offer.

To figure that out quickly, I need to to check the market. Now I can spend an enormous amount of time trying to create what “I” think is the perfect product, and the market completely ignores it. I have lost both time and money.

On the other hand I could come out with a product which meets some minimum requirements and then keep testing with what features the market needs. This way if the market does not accept what I have to offer, I would have spent less time. On the other hand if I see acceptance, then I can improve or add features, make progress, to take it closer to perfection.

Let me know your views in the comments section below.

Till next time then.

Carpe Diem!!!

is