Self Trust

Habits, self esteem, Trust

One of the biggest boost for self esteem is when you achieve those small small targets on a daily basis.

When you don’t hit a commitment which you made to yourself, it is more damaging to your self esteem and you start doubting yourself .

If you sub consciously start doubting yourself on your ability to achieve the small things, then you will not trust yourself to achieve the big things.

As Stephen Covey writes in his book the Speed of Trust, the onus of creating Trust starts with the self.

I have written multiple times earlier also, if you can take micro steps that B. J. Fogg talks about in his book Tiny Habits, the compounded impact is massive for your own self esteem. Once your self esteem grows , you create new capabilities and you tend to start getting more confidence. Once you get more confident you start looking at even bigger challenges to achieve.

That is a positive snowball effect and it all starts with your self trust.

This is all for today.

Till next time then.

Carpe Diem!!!

The Pygmalion effect – its history

Pygmalion effect

Since the time the film My Fair Lady with Audrey Hepburn and Rex Harrison became such huge success globally, there have been numerous remakes of the same concept – The Pygmalion effect. Eliza Doolittle and Prof Henry Higgins have been played in so many different languages and by so many different actors. However even now this is the best movie to see because of these two.

The Pygmalion effect is about the self fulfilling prophecy – that if you expect the best from others and yourself then you tend to generally get it.

There have been others who have also studied about this effect and it also gets called by names like the Rosenthal effect, the Galatea effect etc. But by far its most famous as the Pygmalion effect.

Now, till today I had not known the story behind this effect, and actually never even tried to find out. Today while I was reading The Speed of Trust by Stephen Covey, I came across the story of the Pygmalion effect.

Thought of sharing , for all the curious people like me.

As per Greek mythology it seems Pygmalion made an ivory sculpture of a woman who he thought was an ideal woman and named her Galatea. He fell in love with her and desired her so much that the goddess Venus was forced to bring her to life. What you desire so much gets fulfilled.

There’s a very famous painting by Jean Leon George named Pygmalion Galatea which shows this event. I think this painting is in the Metropolitan Museum of Art in New York city.

I had not realized that the term which we used so often and the movie which we loved so much has such a fascinating history.

Till next time then. Be fascinated.

Carpe Diem!!!

TRUST

Character, Competence, Marketing, messaging, Trust

I have always believed that you need to create trust with the buyer. If the buyers, in the case of B2B, do not trust you (first) and the technology (second) they will not buy from you.

I had a moment of  reckoning when I  was reading the book The Speed of Trust by Stephen Covey.

For me trust was always a factor of honesty and integrity or what can also be called character. If I  was honest about how I  dealt with others in my transactions and if I did what I said I would do, then I  could be trusted. Over a period of time people notice this and start trusting you.

Being from marketing,  I  always equated Branding with a promise that people could trust.

The reckoning was that Trust has another component- Competence – the ability to get the job done.  If you don’t have the ability to get a job done when you said you will get it done, then people won’t trust you.

A very good example the author gives is about a surgeon. You may believe someone has character but would you let her operate on you if she doesn’t have Competence.  You will trust a surgeon if you see she has Competence (her degree, license etc.) and if after checking her earlier patients you identify Character.

The implications for marketing are tremendous of this statement.  You not only need to show character, but you also need to show competence in what you do. In all your messaging you need to bring out both the aspects before expecting the prospect to interact with you.

Till next time then.

Carpe Diem!!!