Distractions

Boredom in marketing….cause for distraction

Distractions, Marketing, Marketing Stamina, messaging

One of the main causes when a person gets distracted is because of boredom. The other three being hedonic adaption, negativity bias and rumination. As per Nir Eyal in his book Indistractable, the way to avoid boredom is to get curious. Even very mundane tasks as per him can be made interesting if we are curious about something. Curiosity can kill boredom and can stop you from getting distracted

Marketing is applied psychology. What is valid for the individual in his daily routine is also valid for the person who gets your marketing message.

If your message is boring, the prospect will get distracted from your message and move to something else. So you need to make the prospect get curious about your offerings. That’s the only way she will be interested in interacting with you further.

When do people become curious. In my opinion when the message has something directly to do with THEM. Which means the message should look like it’s ONLY TO them and ABOUT them. If the message anywhere screams marketing, it will automatically get banished.

So the messaging has to look one – on – one (to them) and should target the conversation that could be going on in the mind of a prospect (about them). It cannot be a sermon. It has to be specific because people now have a very short attention span.

Which brings us to the most difficult part. Understanding the conversation in the mind of the prospect, building multiple communication pieces which invoke curiosity in her mind.

And you then need to have staying power to ensure, because people respond when they want to respond. If you don’t have the marketing stamina to last long enough then you won’t be able to win.

Till next time then….we will continue on this

Carpe Diem!!!

Make life simpler – switch off notifications

Distractions, Human Brain, Notification, Time

I get distracted extremely quickly. A song playing in the distance or a specific sound or smell….just about anything can get me distracted. Once I get distracted then my brain goes for a wild ride, mostly into the past.

Getting distracted was one of the primary reasons that I specifically took a room in a corner in the office, so that at least the chance of me seeing something and getting distracted was minimized.

Another thing which distracts me terribly are the notifications on the phone. The challenge is that each time you load a new “app” it starts sending you notifications. Now some of these are helpful especially the ones from say your bank, but most of the time I here one ding after another from a pizza chain, then from a food delivery app, 5gen a grocery app and so on.

I don’t know about you but I like to concentrate and finish the job that I am doing. In that state I finish most of my jobs in no time.

But each time I hear a “ding” my mind wanders and to get it back to the same level of concentration takes another 10-15 minutes. So today I made it a point to sit with my son so that I figure out a simple way to block the notifications while I keep the apps. He showed me how I can do it and within a matter of 3 minutes I had switched off all notifications. For the last 25 minutes I have not had a single “ding” disturb me.

With no one consistently disturbing me, I don’t have unnecessary pressure for time, because now I am not looking at my phone from and getting distracted.

Till next time then.

Carpe Diem!!!