Serendipity – 2

Partners, Serendipity

A few months back towards end of January I had written a post on serendipity. Serendipity is defined as events which happen by chance in a happy or beneficial way , where you had not sought for or expected anything even remotely similar to what has happened.

I tend to think of serendipity also in parallel to chance and luck though they are technically different as per the literal meanings.

However I tend to believe that a lot of serendipity, chance or luck happens because you are “doing” things to get some result and then something totally unrelated happens and takes you in totally different direction which is even more beneficial. Most people – especially the “filmy” kind use this term with respect to romance. But I tend to see it happen so often in business that it ends up creating a completely new and beneficial set of opportunities.

I keep talking about seeking partnerships to help you build your go to market strategy in a low cost and high speed way. Last year we had done an event with a industry body in India. This event was targeted at the members of the industry body where we were seeking partnerships to go into that industry. We happened to put out the video we had created onto YouTube after the event.

Now see the sequence of serendipitous events which took place over the next 8-10 months.

One sales person of an OEM happened to see that video and connected to me via Linkedin and then contacted me. This conversation led us to build an application on top of the OEMs platform , which they were so amazed that they started giving us support to work further. Now this sales person also connected us to one of his other colleagues who asked us a question regarding the capabilities we had on another product of this OEM. At that point in time we had only a sketchy knowledge but because this sales person and the earlier one had suggested we invested in this new product and built a prototype from scratch.

Suddenly when we showed this prototype, all of a sudden there was “domino effect” or a “tipping point” such that not only was this OEM’s team taking us to prospective customers, but other partners in other geographies were also asking us on our capabilities in this area. To think about it, 3 months back we had no knowledge about this tool, and today we are talking to so many possible prospects.

All because one sales person happened to see our video on YouTube and decided to connect with me. I had no plans whatsoever of connecting with this OEM, even in my wildest dreams, but today we have so many proposals happening because of them.

Till next time then.

Carpe Diem!!!

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