One of the key things to be successful is to have the stamina to play for the long term
If you can just be in the game for a long enough period of time, a lot of your competition will just fall by the way side.
The reason for that is that most people on play for the sport term and if they don’t become successful fast enough then they quit. Some others quit because they don’t have the wherewithal to last long enough.
Yesterday I was having a discussion , with my colleagues, about engaging with partners . One of the points that came out was that it takes almost a year before the partners actually start trusting you to talk about opportunities.
This is for a specific case of services where we were looking for partners. But the important point is that if we don’t have a long term plan to stay in the game we will give up this market.
When you plan your business for the long term, then you next figure out the Financials accordingly. Based on that you work on the kind of mediums you can use to do your marketing. You can decide the best possible market for you to focus such that you can play for the long term.
You will win the war if you just have the ability to fight a lot of battles. This is true for a physical war as well as in marketing.
Till next time then.