A few posts back I wrote about Why time is not money and not all time is created equal.

In that part I had spoken about how time invested in building relationships can pay you multiple times over the time invested.

In every relationship and especially in business there are two things which I think are critical

• You should first learn to give…..if its about only “you” then you won’t be able to build long lasting relationships
• You need to be able to connect with your top 20-25 relationships every quarter so that you are in front of them as well as you can see how you can help them.

As Robert Cialdini talks I his book on Persuasion…..in human relationships “reciprocity” plays a very big role.

Most decent people are always looking to pay back when you have done something good for them.

Not to say that you won’t find people who are selfish. Those you will be able to make out and you don’t need to be “sucker” in such situations.

However in most cases once you do something for someone first, it automatically builds trust. In today’s world there’s a major Trust Deficit. So then by building trust you are automatically ahead of your competitors by leaps and bounds.

If you keep following this logic of always giving in advance and keeping in touch, you will build deep relationships which will help you in business over the long term

Till next time, keep giving.

Carpe Diem!!!