I have written about multiple challenges in the adoption of a technology product or service from the marketplace.

However in a lot of cases its product management team who are the challenge.  This happens when they are so much in love with the product that they don’t see the signals that the market is sending.

Or a lot of times we get blinded by our ego and don’t see the changes that the market is undergoing. This is very critical in the technology space because there so many changes happening simultaneously in different layers of the fabric.

A typical case is that the cloud is bringing even high end computing in a consumption model and driving costs low.

Now someone with a unique idea can test a high end application at almost no cost from his home and release it in the market while your company has spent so many man-months.

If you think that no one will look at the application from the individual only because your company has a big money or brand, then you are letting your ego come in the way.

If you don’t have the humility to accept that the market decides what it likes then you are going to be shocked a lot.

Till next time then.

Carpe Diem!!!