Today I happened to visit the Sultanpur bird sanctuary near Gurgaon. Its a place where a lot of migratory birds, from far-off countries like Russia, Uzbekistan, come during the winter months (Nov-Mar).
Since now its become very hot, most of those birds, return back to their native lands by this time. So we didn’t get to see most of those. However I saw two small spotted Owls and highlighted the same to my family. I am fascinated with Owls. So I immediately noticed them flying.
Our guide however corrected me saying they are owlets. As per my understanding owlets are baby Owls.But our guide was insistent that they were owlets and not owls. But because of my perception that they were owls, my brain didn’t agree till I came back and checked out that while owlets are baby Owls, even those species of owls that are small in size are called owlets.
So what does this have to do with a blog which focus on marketing, human performance and personal finance. In marketing perception is reality. If I think what I am seeing is an owl, even if someone tells me that its an owlet, I don’t believe them. Same way if a customer has formed a perception about something in your product or service, then whatever you say, will not change her perception.
If some other figure of authority says, then, may be they will agree to change, but not otherwise. So you have to be very careful with the kind of perception you are creating with your messaging or your competition is creating on your product, because once made, its very difficult to change.
Till next time then.
One thought on “Owls and owlets – perception issues”
RE “In marketing perception is reality.”
For this very reason, self-servingly managing perception of your target, it’s also used in politics. And politics rules the world.
It means the MISLEADING FAKE mantra of “perception is reality” is a product of a fake sick business culture that has indoctrinated its “dumbed down” (therefore TRULY ignorant, therefore easy to control) people with many such manipulative slogans.
You can find the proof that perception is commonly NOT reality in the article “The 2 Married Pink Elephants In The Historical Room –The Holocaustal Covid-19 Coronavirus Madness: A Sociological Perspective & Historical Assessment Of The Covid “Phenomenon”” …. https://www.rolf-hefti.com/covid-19-coronavirus.html
““We’re all in this together” is a tribal maxim. Even there, it’s a con, because the tribal leaders use it to enforce loyalty and submission. … The unity of compliance.” — Jon Rappoport, Investigative Journalist
“2 weeks to flatten the curve has turned into…3 shots to feed your family!” — Unknown