In a lot of companies there’s always a tug-of-war between sales and marketing. They are considered to be two independent functions.
My way of looking at it, is a little different. I have always considered marketing and sales as one consolidated function. Maybe this has to do with my predominant background in B2B rather than consumer.
As I look at it , the job of both the functions is to get a client for whatever you make. If that be the case, then a sales person’s job is to sell face to face and close a deal. Are you still with me. However a sales person has limited bandwidth.
Whenever you’re entering a new account, that customer will do business with you only when they trust you.
This where marketing comes in. It helps you build trust and creates the environment, so that the sales person is able to close more deals faster. So its like “canning” whatever the sales person does on a mass scale, without getting in front of the customer.
With marketing the advantage you get is that you can automate a lot of the tasks, which would not be possible with sales. This allows you to create non-linear growth for your company.
Now I am not sure, if large companies would look at it this way or consumer focused companies would look at it like this. However if you’re an emerging company in the B2B space, this kind of a model will give you both efficiency and effectiveness.
Till next time then.