Riding the elephant- once again

Marketing, Product Management, route to market, Symbiotic relationship

Today’s post is a short one. You all know my philosophy for a small business in the technology space- ride a large OEM (the elephant) and wherever the elephant goes, you get a ride . In case you are interested I had written around 4-5 posts earlier in the year on this whole philosophy.

Today’s post is about how my team has used the same concept. I have trained some of my team members into following this philosophy and while it took them some time to learn the techniques of first learning to give before asking and building long term relationships.

It took about 8-9 months with our technical and marketing working closely with the OEM to keep building solutions on their platforms without any desire for business.

But now that so many of the OEM’s people see the kind of investments we have made and our commitment to their business, they themselves have started taking us forward.

We are still no way near reaching the full potential of what’s possible with the relationship, but if my team does it right then it can have a snowball effect.

Till next time then.

Carpe Diem!!!

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