I have been reading the book The Road Less Stupid…… by Keith Cunnigham.
One chapter which has had me thinking extremely seriously is on Simplifying Growth. The reason it has got me thinking so much is that it is very closely related to product management and marketing.
It has all the related dimensions that I keep talking about how you need to go about marketing, yet when it comes from a third party and you read it, the significance of what is being written becomes even more striking.
Some of the questions which are given in this chapter which I am pondering about are
- What has to happen for the customer to cause them to buy from me
- What must happen to keep them coming back
- What could happen to cause them to not buy
These are extremely deep for a product manager to look at. If you can get a crystal clear answer on these you can build your product marketing strategy very well.
If you choose a broad market then answering the above questions will be very tough if you are releasing a new product in the market. If you choose a very fine niche in the market then you can clearly answer them and build a much better plan.
Test it out and let me know in the comments below.
Till next time then.