This statement is as or even more important than identifying who’s your ideal customer.
Reason being when we are trying to identify the single target market , where this ideal customer exists, we always get emotional. It happens all the time with me as well, I always think that maybe with just a small tweak, I would also have a larger ICP market.
That’s where the problem starts, we do the first tweak, then the second and soon we have a large target market to focus on. Your brain feels comfortable with this because it sees a larger number so a higher possibility of success. The brain works on the mechanism that even a small portion of a large pie is better. However the chance of not being able to any portion of the large pie is a very strong reality.
To avoid this situation seducing you to look at larger numbers, its always a good idea to identify who would be a bad customer for you. This helps eliminate the add-on numbers to your ICP.
Its always always a good idea to look at a very small section of the market, learn from it, dominate it before expanding into others.
Till next time then…..eliminate all the people who would not be good customers.